Checkatrade is the go-to marketplace for trades and consumers alike and we are on a mission to be the trusted foundation of every home. We are looking for a Senior Marketing Analyst to join our growing team where they will drive data-driven insights and optimisations to enhance digital marketing performance and audience engagement across the business.

SEO Optimisation:

• Assist in implementing SEO strategies, including keyword research, competitor analysis, and website performance tracking.
• Conduct detailed analyses of search performance to uncover growth opportunities.

Digital Marketing Performance Analysis:

• Monitor and analyse the effectiveness of digital campaigns across PPC, social media, email, and other platforms.
• Provide actionable recommendations to improve ROI and engagement metrics.

Conversion Funnel Optimisation:

• Analyse and report on customer journey data to identify drop-off points and propose improvements.
• Collaborate with wider teams to implement and test solutions that enhance conversion rates.

Advanced Reporting and Dashboards:

• Develop and maintain dashboards and detailed reports to track KPIs and marketing effectiveness.
• Share insights and trends with stakeholders to inform data-driven decisions.

Audience Segmentation and Targeting:

• Support marketing campaigns through data segmentation and targeting strategies.
• Assist in creating and managing audience personas for more personalised outreach.

Cross-functional Collaboration:

• Work closely with internal teams, including Marketing, Sales, and Product, to ensure alignment on analytics and reporting needs.
• Partner with external vendors to enhance data quality and performance tracking tools.

Data Governance:

• Support efforts to maintain high standards of data accuracy, quality, and compliance.
• Demonstrate explicit care to protect all personal and confidential data and information you may encounter about employees, customers, members, suppliers (this list may not be exhaustive) whether that data is held on computer or found in manual, paper systems.
• Assist in the ongoing evaluation of the Data Retention policy.