Senior Marketing Analyst at Kiavi

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Full Time

Start Date

Immediate

Expiry Date

23 Dec, 25

Salary

151200.0

Posted On

24 Sep, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Analytics, Data Visualization, SQL, Google Analytics, Salesforce, Tableau, Looker, Collaboration, Data Analysis, Budget Management, KPI Reporting, Process Improvement, Statistical Modeling, Predictive Modeling, Documentation, Online Marketing

Industry

Financial Services

Description

Kiavi is one of the nation’s largest private lenders to residential real estate investors (REIs). We harness the power of data & technology to offer our customers a simpler, more reliable, and faster way to access the capital they need to scale their businesses. Formerly known as LendingHome, we’re committed to helping REIs revitalize the approximately $25 trillion worth of aged U.S. housing stock to provide move-in ready homes and rental housing for millions of Americans across the country. Combining our technology and industry expertise, Kiavi has grown to a team of over 400 and has won many awards over the years including Forbes Fintech 50, Finovate Awards, Best Digital Mortgage Platform, Fast Company’s Most Innovative Companies, and many more. Loans Funded: $27 billion in loans funded Homes financed: 100,000+ projects funded for our customers across the country Geography: 45 states + D.C. where we lend to REIs so they can revitalize neighborhoods Employees: Over 450 employees with competitive benefits and perks This position can be based remotely in any of our approved hiring regions. Our hybrid distributed workforce philosophy allows us to find the best talent in the country and build diverse teams, while allowing our colleagues to work from the location that works best for them. JOB SUMMARY Reporting to the Sr. Manager of Analytics and Insights and partnering closely with the Head of Marketing, you'll play a pivotal role in shaping the success of our marketing initiatives. From designing, maintaining, and optimizing dashboards to owning marketing campaign analytics and improvements, your work will directly contribute to Kiavi’s growth. A variety of skills are needed for this position, including but not limited to strong analytical background with experience working with marketing analytics and data visualization, url structure, reporting best practices, requirements gathering, getting appropriate approvals, collaborating on cross functional initiatives, and reporting on program performance. We Are Looking For A Person Who Is: Passionate about decoding data and being resourceful to enhance marketing strategies. Thrives in a dynamic environment and enjoys driving impactful change. Detail-oriented, curious, and committed to delivering accurate and actionable insights. Proven ability to analyze data and optimize marketing campaign performance accordingly. A collaborative team player with excellent communication and documentation skills. Comfortable utilizing a variety of data resources (Salesforce, Tableau, Snowflake, Looker, Google Analytics, Marketo) to determine the true impact of marketing campaigns Experienced with working across Marketing, Data, Sales, and Engineering teams. JOB DUTIES Manages day-to-day marketing campaign and performance tracking; ensures data accuracy and consistency; helps identify and implement process improvements Conduct in-depth analysis of marketing campaigns, identifying opportunities for campaign and process improvement, quantify business impact, identify new data points, and driving implementation Propose, define, and report on KPIs to evaluate overall marketing & various campaign effectiveness Generate and communicate clear, compelling, and actionable insights about live and future campaigns to stakeholders Build dashboards to surface new learnings and KPI impacts for marketing team members Collaborate with Data team to define requirements, and deliver new, or update existing datasets for analysis Responsible for comprehensive data analysis, from gathering business requirements and formulating hypotheses, to conducting in-depth data analysis and applying statistical and predictive modeling techniques Ensure accurate tracking and reporting of marketing spend within budget; manage budget re-forecast and variance explanations MINIMUM QUALIFICATIONS At least 5 years of related experience with marketing data and analytics, proven track record of delivering effective dashboards and insights Bachelor’s degree Data-driven mindset with focus on real-time performance optimization, with an ability to organize and scrutinize data, interpret metrics and identify trends. Experience in Data visualization / Business Intelligence tool (Tableau, Looker, Sigma etc.) Experience with data manipulation in google sheets / Excel Experience with SQL / data warehouse (Snowflake, Redshift, etc.) Online Marketing Knowledge - Strong knowledge of online marketing best practices, deep understanding of the lead journey with a long sales cycle Independent - Can drive and manage projects on their own to meet deadlines, has experience creating documentation Analytical - Ability to define problems, collect data, establish facts, and draw valid conclusions. Can translate data into actionable insights and data Innovative/creative - Can find unique solutions to challenging problems and thrive in a constantly-evolving & fast-moving environment Team player - Works well with other teams that aren't directly accountable to our objectives, able to collaborate in order to drive a project to completion Accountable/Results Oriented - Ready to be held accountable to goals, and finds motivation in meeting aggressive goals. Has a bias for action. Bonus: Experience with Marketo, Salesforce, Hubspot, API, JSON, HTML, Javascript. Kiavi takes a market-based approach to pay, and pay may vary depending on your location. Work locations are categorized into one of three tiers based on cost of labor for that geographic area. These ranges may be modified in the future. Region 1 - $100,800 - $151,200 + 5% bonus + benefits Region 2 - $91,100 - $136,700 + 5% bonus + benefits Region 3 - $82,900 - $124,300 + 5% bonus + benefits To find a location’s tier, please refer to https://kiavi.com/compensation. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries. Within the range, the successful candidate’s starting pay will be determined based on job-related skills, experience, qualifications, work location, and market conditions. Your recruiter can share more about the specific base pay range for your preferred location during the hiring process. Please note that the pay range listed above reflects the base salary only, and does not include the target value benefits. Benefits and Perks Medical, Dental, and Vision Insurance: Kiavi offers free employee-only coverage for medical, dental, and vision plans. Dependents receive a heavily discounted premium, competitively placed in the 90th percentile for cost. Health Savings Account (HSA): For those enrolled in a High Deductible Health Plan (HDHP), Kiavi provides an annual employer contribution to HSAs: $500 for individual coverage and $1,000 for dependents. Disability and Life Insurance: Immediate access to short-term and long-term disability insurance, as well as group life and AD&D insurance, with coverage at 1x annual salary. Remote Work Policy: Kiavi supports working remotely for day to day activities for most roles and occasionally may ask employees to gather in person for key meetings, trainings, team building etc. For remote workers, Kiavi offers a one-time office setup reimbursement of up to $500 and a monthly $85 stipend for internet and phone expenses. For in-office workers, Kiavi offers employer contributions to commuter benefits account, either for parking or public transportation. Flexible Time Off: Employees are empowered to manage their own time off, with no strict limits, as long as it's approved by their manager. Paid Leaves: Up to 8 weeks of paid leave for medical or caregiver purposes, and 12 weeks of paid maternity/paternity leave. Short-term disability leave is also available for birthing mothers. 401(k) & Company Match: A 401(k) plan managed by Fidelity, with Kiavi matching 100% of contributions up to 3% of compensation or $6,000 (whichever is less). All employer contributions are immediately vested. Protect yourself from recruitment scams: If you are offered an interview or a role with Kiavi, this will be communicated with you through email, via an official email address ending in @kiavi.com or @lendinghome.com. You will never be asked for payments of any kind during the process. We also never communicate with candidates via Whatsapp at any point during the recruitment process. We won’t ask for personal information or data via text message. If you have any concerns regarding how genuine a text message is, please contact your recruiter. You can find our official Kiavi careers page here. We advise you to check that the page details and website addresses match if you have any concerns. Kiavi is an Equal Opportunity Employer San Francisco Fair Chance Ordinance Police Code, Article 49 We use E-Verify to confirm the identity and employment eligibility of all new hires.

Responsibilities

The Senior Marketing Analyst will manage day-to-day marketing campaign performance tracking and conduct in-depth analysis to identify opportunities for improvement. This role will also involve building dashboards and collaborating with the Data team to ensure accurate data for analysis.