Senior Marketing Analyst

at  LatentView Analytics

DESCRIPTION:

• We are looking for a Marketing Analytics Consultant with 7+ years of experience, this person will be responsible for analyzing digital performance across our website, marketing channels, and customer segments to provide actionable recommendations.
• Focus on optimizing ROAS, improving conversion rates, and delivering insights that drive strategic decisions for content personalization, A/B testing, and website optimization.
• The role will directly influence how we engage and convert customers across digital touchpoints.

SKILLS:

• Bachelor’s degree in computer science, Marketing, Statistics, or a related field (Master’s degree is a plus).
• 7-10 years of experience in web analytics, digital marketing, or data analysis, with a focus on conversion optimization and digital performance.
• Proficiency with web analytics tools such as Google Analytics, Adobe Analytics, Google Tag Manager, and related platforms.
• Experience in conducting A/B testing, multivariate testing, and experimentation to optimize digital experiences and improve KPIs.
• Strong knowledge of customer segmentation strategies and the ability to analyze customer data to deliver tailored insights and recommendations.
• Expertise in website optimization, with a particular focus on improving user experience, conversion rates, and engagement.
• Experience with content personalization strategies, leveraging data to create personalized experiences across web and email campaigns.
• Solid understanding of ROAS, customer acquisition, and conversion metrics for performance marketing.
• Experience woriing on A/B Testing
• Good data visualization and reporting skills
• Advanced SQL skills and experience working in a Databricks Environment
• Advanced Analytics skills with 2-3 years of experience working on Statistical techniques and Data science models
  At LatentView Analytics, we value a diverse, inclusive workforce and provide equal employment opportunities for all applicants and employees. All qualified applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, domestic partner status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.