Senior Marketing Analyst at Optimal Care

Ciudad de México, , Mexico -

Full Time

Start Date

Immediate

Expiry Date

08 Jan, 26

Salary

0.0

Posted On

10 Oct, 25

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital Marketing, Content Adaptation, Event Management, Lead Generation, Performance Tracking, Collaboration, B2B Marketing, SaaS Marketing, Google Ads, Meta Ads, HubSpot, GA4, Writing Skills, Proactive Mindset, Organizational Skills, Ownership

Industry

Software Development

Description

At Base, our mission is to empower entrepreneurs to succeed in the global e-commerce landscape. We provide a technology platform that revolutionizes their online sales operations. Our international team, spanning from Europe to the Americas, delivers a comprehensive, all-in-one solution to thousands of merchants worldwide. We offer seamless integrations with industry leaders, including Amazon, eBay, Shopify, DHL, and FedEx. However, we are more than just a technology company. We are one of the fastest-scaling platforms in the sector, having achieved 15x growth over the past three years. We cultivate a culture where tangible impact and collaboration are paramount, with our team being the driving force behind our innovation. If you are driven to shape the future of global e-commerce, we invite you to apply.. Help Base find its voice and presence locally. You’ll be responsible for executing marketing initiatives, adapting communications, and connecting our brand with sellers, partners, and key players across the region. Responsibilities Execute digital and institutional marketing campaigns aligned with our global strategy. Generate demand and turn it into qualified leads and business opportunities. Adapt and localize content (social media posts, emails, articles, and marketing materials). Support and run events and co-marketing initiatives with marketplaces and local partners. Track performance metrics and propose improvements for communication and reach. Collaborate closely with the Marketing and Sales teams in LATAM. Previous experience in marketing, branding, or communication (preferably in B2B or SaaS). Familiarity with tools such as Google Ads, Meta Ads, HubSpot & GA4. Strong writing and content adaptation skills. A proactive, organized, and ownership-driven mindset. Advanced English for collaboration with the global team (a key advantage). Location (Buenos or CDMX). Be part of a global company with a proven product and active LATAM expansion. High-impact role in a strategic and growing market. Work directly with top-tier teams in product, engineering, and sales. Hybrid work model, competitive compensation, and real opportunities for career growth.

Responsibilities

You will execute marketing initiatives and adapt communications to connect the brand with sellers and partners. Additionally, you will track performance metrics and propose improvements for communication and reach.