Senior Marketing Analyst - Pharma

at  Baxter

THIS IS WHERE YOU SAVE AND SUSTAIN LIVES

At Baxter, we are deeply connected by our mission. No matter your role at Baxter, your work makes a positive impact on people around the world. You’ll feel a sense of purpose throughout the organization, as we know our work improves outcomes for millions of patients.
Baxter’s products and therapies are found in almost every hospital worldwide, in clinics and in the home. For over 85 years, we have pioneered significant medical innovations that transform healthcare.
Together, we create a place where we are happy, successful and inspire each other. This is where you can do your best work.
Join us at the intersection of saving and sustaining lives—where your purpose accelerates our mission.

YOUR ROLE AT BAXTER

The Senior Marketing Analyst is in charge of the management in the execution of marketing plan tools and change controls , also support in campaigns, events and others that are required in the line of business for pharma.

WHAT YOU’LL BE DOING

• Lead the implementation of Change controls for marketing areas for designated lines of business.
• Support the Business Unit Manager in all activities related to Marketing, conducting congresses and educational events with HCPs.
• Report monthly/weekly sales trends to provide data on growth opportunities to the sales team.
• Grant management of the designated line of business for Marketing events and campaigns.
• Track marketing budget (spend vs forecast). Report monthly expense tracking of cost centers associated with the designated business unit.
• Support in the development of the Commercial Plan: segmentation, targeting, product positioning and tactical plan.
• Support with the development of marketing initiatives and promotional campaigns.
• Be the liaison with agencies (briefings, material adjustments, etc.).
• Manage promotional material approvals through PromoMats.
• Manage material stock and expiration for policy compliance.
• Execute monthly strategy for congresses and educational programs assiciated with strict compliance with policies for interaction with healthcare professionals.
• Support the development of marketing materials aligned with the strategy for pharma.