Senior Marketing Analyst Senior Marketing Analyst at ANZ

Auckland, Auckland, New Zealand -

Full Time

Start Date

Immediate

Expiry Date

14 Jun, 26

Salary

0.0

Posted On

16 Mar, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Team Leadership, Analytics, Experimentation, Journey Design, Segmentation, Modelling, Targeting, Personalisation, MarTech Tools, Data Literacy, Stakeholder Management, Agile, Compliance, Governance, Customer Journeys, Data-Driven Personalisation

Industry

Banking

Description

Ko Mātou – About Us Kia Hanga I Te Ao, E Ora Ai, E Tupu Ai, Te Tangata Me Te Kainga. At ANZ, we're shaping a world where people and communities thrive, driven by a common goal: to improve the financial wellbeing and sustainability of our millions of customers.Mō te tūranga – About the role This role leads the delivery of data‑driven personalisation to improve how we engage with customers across their journeys. You’ll guide a team of analysts to build out new data capability in a future focused Martech stack. Working with teams across Marketing, Digital, Technology and Product, you’ll help build and optimise personalisation capabilities at scale. Role Type: Permanent Full-time Role Location: Auckland/Wellington Work Hours: Monday to Friday, 37.5hrs Ka aha tō rā e kite ai? – What will your day look like? As a Senior Personalisation data Manager, you will: Lead and support a team of analysts to deliver insights and personalised customer experiences Build capability across analytics, experimentation and journey design, helping the team grow and solve complex problems Guide the development of segmentation, models and targeting approaches that make our customer interactions smarter and more relevant Work closely with Marketing, Product, Data, Technology and Martech teams to design, enhance and deliver personalised journeys Keep an eye on key risks and make sure our work meets quality, compliance and governance expectations Ōu Pūkenga – What will you bring? To grow and be successful in this role, you will ideally bring the following: Strong experience leading and developing analytics teams A solid understanding of personalisation, customer journeys and MarTech tools Advanced skills in analytics, including segmentation, modelling and experimentation Confidence working in data‑rich, technical environments Great communication skills and the ability to work with a wide range of stakeholders Experience partnering across Marketing, Digital, Technology, Product or Data teams High data literacy and a track record of using insights to drive outcomes Experience working in agile or fast‑paced environments Relevant tertiary qualifications in Marketing, Business, Data, Technology or similar Bonus skills: experience with cloud platforms, customer analytics tools, AI in marketing, or financial services You’re not expected to have 100% of these skills. At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we’d love to hear from you. He aha te take e uru ai koe ki a mātou? - So, why join us? From the moment you join ANZ, you'll be part of a work whānau striving towards a common purpose: shaping a world where communities thrive. But it's not just our customers who'll feel your impact. You'll feel it too. Because at ANZ, you'll have the resources, opportunities, and community you need to take the next big step in your career. We're a diverse community at ANZ in different roles, different locations, doing different things. That's why we have a range of flexible working arrangements, so our people can 'make work, work for them'. We also provide a range of benefits including access to wellbeing services and discounts on selected products and services from ANZ and more. At ANZ you'll be part of an organisation where the different backgrounds, perspectives and life experiences of our people are celebrated. That's because we're committed to building a workplace that reflects the diversity of Aotearoa New Zealand's communities and this is one of the reasons that has inspired us to develop a multi-year Te Ao Māori Strategy called Tākiri-Ā-Rangi. This includes increasing representation of Māori and Pasifika people at ANZ. Join us and get involved in one of our affinity networks which help us to better understand and meet the needs and interests of our increasingly diverse workforce. Kua wātea te katoa ki te tono. We welcome applications from everyone and encourage you to talk to us about any adjustments you may require to our recruitment process or the role itself. If you are a candidate with an access requirement or disability, let us know how we can provide you with additional support. To find out more about working at ANZ visit https://www.anz.co.nz/careers/.You can apply for this role by visiting ANZ Careers and searching for reference number 110579.Te Rā Ōtinga - Job Posting End Date Tuesday 24th March, 11.59pm, (New Zealand)

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Responsibilities

This role leads the delivery of data-driven personalization to enhance customer engagement across their journeys and guides a team of analysts to build new data capabilities within the Martech stack. The Senior Personalisation Data Manager will lead and support the team to deliver insights, build analytics capability, and guide the development of smarter segmentation and targeting approaches.