Senior Marketing Analyst - SQL (all genders) at zooplus SE
München, Bayern, Germany -
Full Time


Start Date

Immediate

Expiry Date

15 May, 25

Salary

0.0

Posted On

15 Feb, 25

Experience

0 year(s) or above

Remote Job

No

Telecommute

No

Sponsor Visa

No

Skills

Computer Science, Retention Strategies, Tableau, Power Bi, Python, Customer Loyalty, Statistics

Industry

Information Technology/IT

Description

COMPANY DESCRIPTION

More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year.
We’re on a mission to create joy for pets and their parents, driven by our core values of Care, Courage, Openness, and Simplicity. At the heart of everything we do, they inspire us to grow, raise the bar for our customers and fuel a pet-first business.

JOB DESCRIPTION

As our Senior Sales Analyst at zooplus, you will be the advanced analytics service-provider for the loyalty and customer engagement teams across Europe.
You will help us make data-driven decisions to optimize our loyalty program, enhance customer engagement, and ensure future growth of our customer base. Furthermore, you will support our central teams (Central Loyalty) by providing analytical insights and dashboard reports to improve operational and strategic decision-making.

Your tasks include:

  • Providing analysis by using SQL, Excel, etc., as well as conducting ad-hoc analysis to support loyalty initiatives.
  • Taking the lead on analytical topics related to loyalty and customer engagement, setting goals together with different business stakeholders.
  • Creating visualizations regarding insights on customer loyalty and presenting results to top management.
  • Driving various analytical projects in close alignment with the data science team and business stakeholders to identify key drivers of customer loyalty.
  • Digging deep into customer-specific datasets to uncover insights regarding customer behavior, loyalty program performance, and engagement trends.
  • Periodic presentation of your findings to all key stakeholders, along with actionable recommendations for enhancing the loyalty program.
  • Acting as the specialist of our loyalty program data, ensuring data integrity and comprehensive analysis.

QUALIFICATIONS

  • University degree in (business) mathematics, statistics, computer science, or business administration with an analytical focus.
  • Advanced SQL knowledge and experience using Tableau, Power BI, or similar tools.
  • Strong understanding of customer loyalty, retention strategies, and relevant KPIs, ideally within an e-commerce environment.
  • Experience in data modeling with Python would be a plus.
  • Familiarity with CRM systems and customer engagement platforms is preferred.
Responsibilities
  • Providing analysis by using SQL, Excel, etc., as well as conducting ad-hoc analysis to support loyalty initiatives.
  • Taking the lead on analytical topics related to loyalty and customer engagement, setting goals together with different business stakeholders.
  • Creating visualizations regarding insights on customer loyalty and presenting results to top management.
  • Driving various analytical projects in close alignment with the data science team and business stakeholders to identify key drivers of customer loyalty.
  • Digging deep into customer-specific datasets to uncover insights regarding customer behavior, loyalty program performance, and engagement trends.
  • Periodic presentation of your findings to all key stakeholders, along with actionable recommendations for enhancing the loyalty program.
  • Acting as the specialist of our loyalty program data, ensuring data integrity and comprehensive analysis
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