Senior Marketing Analyst at Telstra

Sydney, New South Wales, Australia -

Full Time

Start Date

Immediate

Expiry Date

08 Feb, 26

Salary

0.0

Posted On

10 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Data Analysis, Marketing Performance Evaluation, Campaign Analysis, Marketing Optimization, Marketing Analytics Tools, Data-Driven Decision-Making, Strategic Thinking, Cross-Functional Collaboration, Business Metrics Interpretation, Marketing KPIs, Insights Generation, Data Visualization, Experiment Design, Reporting, Customer-Centric Decision Making, Marketing Effectiveness Research

Industry

Telecommunications

Description

Employment Type Permanent Closing Date 17 Nov 2025 11:59pm Job Title Senior Marketing Analyst Job Summary Job Description Focus of the role: Campaign effectiveness is at the core of the Senior Marketing Analyst’s role, which involves analysing data across multiple channels to inform strategic decision-making, deliver actionable insights, and optimize planning to enhance overall marketing impact. About the role: The Marketing Campaign Effectiveness Analyst reports to the Head of Media & Marketing Operations. The role is responsible for uncovering insights and identifying opportunities across a wide range of marketing activity through managing and analysing data to drive customer-centric and insights-driven decision making. Working closely with the marketing team and key stakeholders internally and externally, this role requires a mix of strategic thinking, business, market and audience knowledge plus in-depth data / analytical skills. This business-critical role will leverage all available data platforms to generate valuable insights and strategic recommendations that support Telstra’s marketing strategy and key initiatives. In this role, you will stay informed on the latest developments in marketing effectiveness research and provide strategic guidance to Telstra’s marketing teams, translating key insights into practical applications across campaigns and broader marketing initiatives. What you’ll do: Marketing Effectiveness Research Maintain strong knowledge of marketing effectiveness research, broadly reading, researching and acting as Telstra’s principal marketing effectiveness subject matter expert. Campaign Reporting, Execution and Strategy Ongoing reporting captain across the entire Marketing team. Conduct in-flight and post-campaign analysis using diverse data sources to evaluate performance and deliver actionable recommendations and timely reporting to the Marketing team. Provide specialist leadership in briefing, reviewing, and developing strategic marketing effectiveness recommendations. Manipulate and analyse large, multi-source data sets to generate actionable business and marketing insights Implement effective data visualisation via dashboards and reporting for use across teams Contribute to experiment design for campaign execution where appropriate. Build a process and culture obsessed with effectiveness where insights drive decisions. Develop marketing effectiveness recommendations and reports Educate and upskill marketing team members on understanding of effectiveness knowledge. What you’ll bring: Extensive experience in data analysis and marketing performance evaluation. Strong ability to derive actionable insights from complex data sets. Proficient in interpreting business metrics and marketing KPIs. Skilled in campaign analysis and marketing optimization. Solid background in marketing analytics tools and platforms. Deep understanding of marketing strategies and data-driven decision-making. Experience as a Marketing Subject Matter Expert (SME) is a plus. Effective communicator with cross-functional collaboration skills. Proven track record in similar roles. Please attach your resume or CV when applying to ensure a more thorough review of your qualifications and experience. We're an iconic Aussie brand with a global footprint. From our earliest days in the Postmaster General’s Office to the Australian icon we are today, the heart of Telstra has never changed. We’ve always been committed to being a great place to work as we make the world a better place too. Working at Telstra, we all have a why. Whether it’s endless career opportunities, an amazing work-life balance or being able to make a difference, we all know why we’re motivated to be our best here. Our people find purpose and pride in being part of Telstra, because we support the things that matter most. We are committed to making it easy for everyone to apply. If you require accessibility support or adjustments during the recruitment process, please send an email to Disability and Accessibility inbox. disabilityandaccessibility@team.telstra.com. In a business as big and diverse as ours, there’s a huge breadth of career paths available. Uncover opportunities, broaden your experience, and discover the many areas of our organization there is to explore. > Explore our teams https://www.telstra.com.au/careers/our-teams

Responsibilities

The Senior Marketing Analyst is responsible for analyzing data across multiple channels to inform strategic decision-making and optimize marketing impact. This role involves conducting campaign reporting, execution, and strategy to deliver actionable insights and recommendations.