ABOUT US

From our Head Office in Cardiff, Learna is an established leader in flexible, online postgraduate qualification programmes for healthcare professionals across the world from post-graduates through to specialists, doctors, surgeons and consultants. We currently have a portfolio of over 40 specialised courses aligned with medical industry requirements and trends, empowering our graduates to enhance their specialisms and positively influence high quality patient care. We are on an exciting and ambitious journey of growth as we are developing new learning programmes and courses in line with medical advancement. Led by an experienced management and medical team, Learna has proven capabilities in programme innovation and delivery thereby creating globally accessible education opportunities which enable medical professionals to reach their full potential.

KEY SKILLS, BEHAVIOURS, COMPETENCY AND EXPERIENCE REQUIRED

• Proven experience in brand management, including the development and implementation of brand strategies.
• Strong understanding of web design principles and experience managing website projects.
• Excellent written and verbal communication skills, with a track record of producing high-quality content.
• Proficient in Adobe Creative Suite, Canva, and a range of other design tools, with a strong ability to create high-quality, visually engaging content across various platforms.
• Strong analytical skills with the ability to interpret data and provide actionable insights.
• Familiarity with PR strategies and media relations.
• Exceptional organisational and project management skills.
• Collaborative mindset with the ability to work effectively across teams.
• Technical marketing skills, including basic HTML for email and web content updates.

ABOUT THE ROLE

As a Senior Marketing and Brand Strategist, you will play a pivotal role in developing, managing, and enhancing the brand identity of Learna. This position requires a balance of strategic planning, creative execution, and collaborative teamwork to ensure that our brand resonates with our target audience and remains competitive in the marketplace. You will also be responsible for maintaining consistency in brand representation across all channels, both internally and externally, while contributing to the overall marketing strategy.

KEY RESPONSIBILITIES:

Brand Management and Strategy

• Develop, manage, and regularly update comprehensive brand guidelines to ensure consistent application across all internal and external communications.

Marketing Campaigns and Communications

• Plan and execute integrated marketing campaigns to support brand and business objectives.
• Create compelling content that aligns with the organisation’s brand voice and messaging, including blogs, social media posts, and promotional materials.
• Work closely with the marketing team to ensure all marketing materials align with the visual identity and branding standards, while also collaborating across departments to maintain consistent branding in company-wide materials, prioritising marketing deliverables.
• Support broader marketing campaigns and initiatives as needed, ensuring consistency in messaging and brand representation.
• Assist in developing and implementing marketing strategies that align with overall business goals.
• Collaborate with team members to brainstorm and execute creative marketing solutions.

Website and Digital Presence

• Oversee the visual and functional aspects of the company website (mobile first), collaborating with designers and internal tech specialists as necessary.
• Lead the development of new website pages or projects, such as recruitment and B2B pages, ensuring alignment with brand standards.
• Manage website content to reflect current marketing initiatives and product offerings.
• Create blog posts announcing significant website updates, such as the launch of new pages.
• Contribute to SEO strategies to improve website visibility and search rankings.
• Utilise Conversion Rate Optimisation (CRO) techniques to enhance user engagement and conversion rates.
• Design and implement A/B testing for campaign optimisation.

Public Relations and Outreach

• Act as the lead for public relations activities, building relationships with media outlets and managing press releases.
• Identify and manage directory listings to increase brand visibility and authority.
• Support event planning by ensuring all visual elements and materials are aligned with the brand.

Content Creation and Collateral

• Create and/or oversee the production of print materials, imagery, and other brand collateral, working with graphic designers as required.
• Create and refine high-quality visual content, including typography, animations, and video projects, to enhance brand messaging and engage target audiences effectively.
• Ensure all visuals for events and campaigns align with brand identity, collaborating with relevant team members such as event execs.
• Produce and manage social media imagery and content, ensuring consistent branding.

Collaborative Initiatives

• Partner with the product and marketing teams to create impactful product pages, incorporating faculty quotes and alumni testimonials.
• Collaborate with internal stakeholders to design email footers that reflect brand guidelines.
• Liaise with graphic designers and other specialists to ensure the seamless execution of brand projects.

Training and Mentorship

• Provide training and mentorship to junior team members to support their development.

Trademark and Legal Management

• Register and manage trademarks for the organisation, ensuring legal protection of brand assets.

Performance and Accountability

• Set, agree upon, and deliver against defined Key Performance Indicators (KPIs) to ensure alignment with organisational goals and objectives.
• Monitor and report on performance metrics, using insights to optimise strategies and drive continuous improvement.

Analytics and Reporting

• Use data-driven insights to evaluate the effectiveness of brand initiatives and campaigns.
• Provide regular reports on brand performance, audience perception, and campaign results..
• Analyse and report on brand perception within target audiences, using qualitative and quantitative research methods.
• Produce a tactical plan for brand positioning, aligning with overall business objectives.