Senior Marketing Associate (Co-Lab) at CASETiFY

Kwun Tong, Hong Kong Island, Hong Kong S.A.R. -

Full Time

Start Date

Immediate

Expiry Date

25 Jun, 26

Salary

0.0

Posted On

27 Mar, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Yes

Skills

Campaign Strategy, Campaign Execution, Project Management, Creative Briefs, Data Analysis, Stakeholder Management, Cross-Functional Team Management, Visual Communication, Trend Forecasting, Consumer Behavior Analysis, Attention To Detail, Written Communication, Verbal Communication

Industry

Retail

Description

CASETiFY is one of the leading global lifestyle brands to offer customizable tech accessories. We’re industry leaders when it comes to trend forecasting and protecting what matters most; the community platform for creativity and self-expression. We are an international company that cares about culture and diversity. Our group is headquartered in Hong Kong and has offices in Los Angeles, Seoul, Shanghai, Taipei, Tokyo and our team comes from 27+ nationalities. We stand up for what we believe in by supporting causes that matter to us and our global community. At CASETiFY, we embrace diversity and inclusivity. As an equal opportunity employer, we encourage applicants from all backgrounds to apply. We are also committed to sponsoring work visas on behalf of qualified candidates if necessary. Purpose of Position We are recruiting a creative, dynamic, detail-oriented, and well-organized Senior Marketing Associate to drive campaign excellence in our world-class CASETIFY Co-Lab partnerships. This role will collaborate closely with the Global Partnerships Team and the Creative Team to drive and execute strategic campaigns that meet business objectives. Reporting to the Assistant Marketing Manager (Co-Lab), you will bridge the gap between creative vision and global execution, ensuring every campaign is intentional, data-driven, and aesthetically aligned with the CASETiFY brand. Job Description Campaign Strategy & Execution Drive end-to-end coordination (from ideation to execution) of marketing strategies for Co-Lab & Partnerships campaigns, ensuring all actions align with broader company goals. Act as a central point of contact for global functional teams (PR, Social, UGC, KOL, Gifting, Growth). You will hold these teams accountable for strategic output and ensure alignment of campaign direction. Author comprehensive creative briefs for external agencies and internal teams, translating stakeholder requirements into creative assets. Strategic Insights & Analysis Transform complex market insights and campaign data into aesthetically pleasing, high-impact decks and visuals that inform our campaign strategy. Conduct deep-dive research into collaboration partners to inform campaign direction and maintain our competitive edge. Ensure every campaign element is executed with an intentional, strategic mindset. Project Management & Operations Manage marketing campaign timelines and follow-up deliverable schedules with internal teams, ensuring all functional marketing support is synchronized and documented. Maintain proactive communication with internal teams and stakeholders to ensure project health. Provide high-level administrative and project support to the Assistant Marketing Manager and wider team. Requirement Bachelor’s Degree in Marketing, Design, Communications, or a related field. 2+ years of marketing experience, preferably within a fast-paced creative agency or in-house brand team, with a proven track record in end-to-end campaign development. Exceptional eye for creative direction and visual communication. Must be able to translate campaign strategy into high-impact assets and decks. Deep understanding of Gen Z and Millennial consumer behaviour and trends, especially within Western markets. Strong project management skills with the ability to hold cross-functional teams accountable to deadlines and high-quality outputs. Excellent written and verbal communication skills in English. Proficiency in Chinese is an advantage. A proactive, “solutions-first” mindset with the ability to navigate ambiguity and fast-paced environments with confidence. Meticulous attention to detail in both creative output and administrative coordination.

Responsibilities

This role drives end-to-end coordination of marketing strategies for Co-Lab & Partnerships campaigns, acting as a central point of contact for global functional teams to ensure strategic output alignment. The associate will also transform market insights and campaign data into high-impact visuals to inform strategy and conduct deep-dive research on collaboration partners.