COMPANY DESCRIPTION

Informa Connect is a division of Informa PLC that focuses on delivering content-rich events, training, and digital content to businesses and professionals. They operate globally, with a network of brands in specialist markets across numerous countries. Their mission is to connect customers with information and people that help them grow professionally and make business connections.

QUALIFICATIONS

• 1-2 years’ experience in a marketing or content role
• Good writing and editorial skills across different formats
• Basic understanding of SEO principles and content optimization
• Ability to manage multiple projects simultaneously
• Familiarity with CMS platforms and basic analytics tools
• Creative mindset with attention to detail
• Experience with content creation for events
• Basic knowledge of marketing automation platforms
• Understanding of audience targeting concepts

We’re looking for an enthusiastic Senior Associate, Content Marketing to support our growing marketing team. In this role you will focus on creating engaging content to help grow our audience and support our content-led acquisition strategy, particularly by leveraging our event assets.

Key Responsibilities:

• Content Creation: Produce engaging short and long-form content including blog posts, social media content, and email copy
• Event Content Support: Help repurpose event assets (webinars, panels, speaker insights) into various content formats
• SEO Implementation: Apply SEO best practices to content creation to improve search visibility
• Campaign Support: Assist in planning and executing content campaigns across multiple channels
• Performance Monitoring: Track content performance metrics and provide insights for optimization
• Collaboration: Work with internal teams and stakeholders to gather information for content development