Senior Marketing Automation Specialist at Assent

Pune, maharashtra, India -

Full Time

Start Date

Immediate

Expiry Date

06 Jul, 26

Salary

0.0

Posted On

07 Apr, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Pardot, Salesforce, Marketing automation, Data governance, Lead management, Systems integration, API management, Segmentation, Lead scoring, Campaign execution, Data analytics, Revenue operations, Marketing technology stack, Email marketing, Intent data, Privacy compliance

Industry

Software Development

Description

Company Description Assent is the leading AI native platform for supply chain sustainability and compliance, trusted by complex manufacturers and distributors around the world. Built and backed by experts who have led global compliance programs, our unified platform combines advanced AI, regulatory expertise, and the world’s largest supply chain data network to help organizations reduce risk, lower operational costs, and build trust across every tier of the value chain. From human rights and responsible sourcing to PFAS reporting and Digital Product Passports, Assent transforms regulatory complexity into actionable insights that drive real business outcomes. With over 900 team members across India, North America, Malaysia, the EU, and Kenya and more than 1,000 customers globally, Assent brings together global perspective and deep domain expertise. Our hybrid work model enables teams to collaborate effectively across regions while staying connected to the communities where they live and work. As a certified B Corporation, we meet rigorous standards of social and environmental performance, transparency, and accountability. This reflects our commitment to building technology that drives business performance while creating long-term value for people and the planet. People First. Technology Forward. Our commitment to People, Culture & Community (PCC) is rooted in building a diverse, inclusive, and high-performing team. We recruit and retain team members with a range of backgrounds, experiences, and perspectives, while fostering a culture of belonging where all Assentees are respected, supported, and empowered to contribute. As we continue to embed AI into how we work, we do so thoughtfully, enhancing human potential, supporting better decision-making, and prioritizing appropriate oversight, privacy, and fairness. At Assent, we value your privacy and are committed to maintaining transparency in how we handle your personal information. As part of our talent acquisition and management processes, we may use AI technologies to support activities such as resume screening, candidate communication, and talent analytics. Job Description We are seeking a highly technical, senior-level Senior Marketing Automation Specialist to own and evolve our marketing automation and data ecosystem. This is a senior individual contributor role for someone who combines deep platform expertise, systems thinking, and strategic insight. You will be responsible for architecting, administering, and optimizing our core marketing technology stack—primarily Pardot (Marketing Cloud Account Engagement), Salesforce, Knak, Ringlead, 6sense, Qualified, UTM tools, and Revsure (or similar AI-driven platform for campaign optimization, budget allocation, performance reporting, etc) —ensuring seamless data flow, strong governance, and scalable automation across the revenue funnel. This role is ideal for someone who thrives in a hands-on, engineering-oriented environment, takes full ownership of systems, and partners cross-functionally to drive meaningful business impact. Key Responsibilities Marketing Automation & Platform Ownership Administer and optimize Pardot (Marketing Cloud Account Engagement) as the core marketing automation platform Manage database health and capacity, including prospect and account field maintenance Build and maintain segmentation frameworks and dynamic lists to support targeted campaigns Design, implement, and optimize Engagement Studio programs for lead nurturing and automated data handling Oversee data synchronization between Pardot and Salesforce, ensuring accuracy and consistency Manage data ingestion from external sources including forms, form handlers, and third-party integrations Systems Integration & Data Engineering Own and maintain integrations across the martech ecosystem, including: Salesforce, 6sense, Website, Goldcast Form handler-based integrations (e.g., LinkedIn, BrightTALK, NetLine, Qualified) Support Goldcast administration for event data integration and flow into marketing systems Oversee API integrations and ensure reliable, scalable data movement across systems Administer and govern UTM tracking frameworks, naming conventions, and taxonomy Lead Management & Data Operations Architect and optimize lead management journeys across Pardot, Salesforce, Ringlead, and Qualified Manage lead enrichment, deduplication, and routing processes using tools such as Ringlead Design and maintain lead scoring models and grading frameworks Govern campaign and lead data to ensure consistency, accuracy, and usability Maintain strong standards for data quality, normalization, and lifecycle management Campaign Enablement & Execution Support Partner with marketing teams on multi-channel campaign planning and execution Ensure seamless execution of campaigns through proper segmentation, automation, and tracking Support email marketing programs with a strong understanding of performance metrics and best practices Manage marketing assets and templates via tools such as Knak Analytics, Reporting & Revenue Insights Leverage Salesforce reporting and Revsure to support pipeline visibility and revenue insights Ensure campaigns are properly tracked and connected to downstream reporting Provide actionable insights on campaign performance, funnel efficiency, and data trends Maintain a strong understanding of how marketing activities translate into revenue outcomes Governance, Compliance & Collaboration Establish and enforce campaign tracking standards, naming conventions, and data governance policies Support privacy, consent management, and compliance requirements across marketing systems Collaborate cross-functionally with Marketing, Sales, RevOps, and IT to build efficient processes and data flows Operate effectively within collaboration tools such as Monday.com Qualifications Required Qualifications 10+ years of experience in Marketing Operations, Revenue Operations, or related technical roles 3+ years of hands-on Pardot (MCAE) administration experience Strong expertise in: Salesforce CRM (data model, reporting, integrations) Marketing automation architecture and lifecycle management System integrations, APIs, and data flows across platforms Proven experience designing and managing lead management frameworks, scoring models, and routing logic Experience with tools such as Ringlead, 6sense, Qualified, Knak, and UTM management platforms Strong understanding of multi-channel campaign execution and marketing data flows Experience working with intent data platforms (e.g., 6sense, Demandbase) Solid grasp of email marketing best practices and performance metrics Strong analytical mindset with the ability to translate data into business insights Ability to operate independently, take ownership, and drive initiatives end-to-end Preferred Qualifications Experience with Revsure or similar revenue intelligence platforms Familiarity with tools like Outreach or similar sales engagement platforms Working knowledge of website tracking, behavioral data, and conversion flows Experience in global B2B SaaS organizations Exposure to privacy regulations and consent management frameworks Additional Information Life at Assent Wellness: We believe that you and your family’s well being is important. As a result, we offer vacation time that increases with tenure, comprehensive benefits packages (details vary by country), life leave days and more. Financial Benefits: It’s not all about the money – well, it’s a little about the money. We understand that financial health is important and we offer a competitive base salary, a corporate bonus program, retirement savings options and more. Life at Assent: There is purpose beyond your work. We provide our team members with flexible work options, volunteer days and opportunities to get involved in corporate giving initiatives. Lifelong Learning: At Assent, curiosity is not only valued but encouraged. You will receive professional development days that are available to you the day you start. At Assent, we are committed to growing and sustaining an environment where our team members feel included, valued, and heard. Our diversity and equal opportunity practices are guided and championed by our Diversity and Inclusion Working Group and our Employee Resource Groups (ERGs). Our commitment to diversity, equity and inclusion includes recruiting and retaining team members from diverse backgrounds and experiences, and fostering a culture of belonging where all team members are included, treated with dignity and respect, promoted on their merits, and placed in positions to contribute to business success. If you require assistance or accommodation throughout any part of the interview and selection process, please contact [email protected] and we will be happy to help. We use AI to support parts of our recruitment process, such as note-taking and initial shortlisting based on job-related qualifications. AI does not make hiring decisions. All candidates will speak with a real person, and final decisions are always made by our recruitment team. Region: India

Responsibilities

The Senior Marketing Automation Specialist will architect, administer, and optimize the company's marketing technology stack, including Pardot and Salesforce. They will lead data governance, manage lead management frameworks, and ensure seamless data flow across the revenue funnel.