Senior Marketing Brand Executive at VANRATH
Cookstown BT80 9DG, , United Kingdom -
Full Time


Start Date

Immediate

Expiry Date

27 Apr, 25

Salary

0.0

Posted On

28 Jan, 25

Experience

0 year(s) or above

Remote Job

No

Telecommute

No

Sponsor Visa

No

Skills

Good communication skills

Industry

Marketing/Advertising/Sales

Description

VANRATH are delighted to be assisting a fantastic Manufacturing & Development based company with the recruitment of a Senior Marketing Executive. Fantastic company to work in.
This will be based in the Company’s site in Cookstown - Permanent Role
This company has a fantastic reputation, and they have a beautiful new office.
The role is based on-site Monday - Friday (Early Finish Friday)

Responsibilities

RESPONSIBILITIES:

The Senior Brand Executive will play a critical role in developing and executing marketing strategies, enhancing brand visibility, and driving customer engagement. This position requires a dynamic professional with a proven track record in B2B marketing, a solid understanding of the construction industry, and expertise in managing integrated marketing campaigns.

KEY RESPONSIBILITIES:

  • Develop and implement the annual brand plan and budgets
  • To monitor competitor activity, analyse market trends, interrogate internal sales information and conduct specific market research to inform marketing plans.
  • Plan and implement effective product launch strategies. * Plan and co-ordinate ongoing development of brand websites.
  • To continue to identify project specific case studies and build the photography and video portfolio.
  • To plan, develop and coordinate the implementation of fully integrated marketing campaigns to timescale and within specified budget, including:
    o Creative Development - conceptual idea generation of visual and messaging through to final implementation;
    o Video and CGI - agreeing brief, developing storyboard and script, overseeing production and editing;
    o Technical and Promotional Literature - agreeing brief, organising copy both writing it and sourcing, organising photography, overseeing design, production and distribution;
    o Advertising campaigns - agreeing message, organising and approving design, agreeing placement;
    o Direct Mail - database management, production of mailing materials, organising fulfilment;
    o PR - agreeing campaigns, organising copy, liaising with PR consultant;
    o Events - organising event and exhibition attendance and displays
    o Point of Sale - agreeing format and message, organising and approving design, production and distribution
    o Social Media - agreeing and setting up appropriate social channels, agreeing and organising messaging/content;
    o PPC Campaigns - agree and plan PPC campaigns through the Google network (Google Adword, Google Display and Remarketing);
    o Email marketing - plan and co-ordinate e-alert activity.
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