ARE YOU INTERESTED IN EXPANDING MARKETING EFFECTIVENESS ON A LARGE SCALE? HERE IS YOUR OPPORTUNITY TO SHAPE A FULL-FUNNEL PERFORMANCE STRATEGY AND ACT AS THE VITAL LINK AMONG MARKETING, SALES, AND REVOPS.

We’re looking for a Senior Marketing Business Partner to join our Revenue Operations team in Helsinki or Dublin. You can also work fully remotely from the UK.

IN THIS ROLE, YOU WILL…

• Be a strategic partner to Marketing leadership, enabling smarter, faster decisions with clear data and actionable insights
• Own the full-funnel performance strategy and infrastructure that turns marketing activity into measurable pipeline and revenue

YOUR DAY-TO-DAY WORK AND RESPONSIBILITIES INCLUDE…

• Build and maintain full-funnel visibility from visitor to MQL, SQL, and pipeline. Identify drop-off points and recommend optimization strategies across campaigns, CTAs, and lifecycle stages.
• Conduct an in-depth analysis of marketing performance using web, campaign, and funnel data. Coordinate the cadence and delivery of Marketing Business Reviews (MBRs, QBRs) with actionable insights.
• Manage lead and account scoring models using behavioral, firmographic, and intent data. Ensure alignment with sales-readiness criteria and campaign strategy.
• Oversee attribution logic, reporting dashboards, and campaign measurement frameworks to clarify what drives pipeline and revenue.
• Ensure database integrity, campaign readiness, and structured communication governance across Marketing, Sales, and Customer for Life (C4L) teams.
• Maintain consistent tagging and UTM governance across platforms. Partner with RevTech and Marketing Ops to scale analytics and automate key workflows.
• Own the integration between HubSpot and Salesforce to ensure seamless data flow, lead handoffs, and process efficiency.