Senior Marketing Campaign Specialist, AU

at  Tripcom Group

ABOUT US

Founded in 1999 and listed on NASDAQ in 2003 and HKEX in 2021, Trip.com Group is a leading global travel service provider comprising of Trip.com, Ctrip, Skyscanner, and Qunar.
Across its platforms, Trip.com Group integrates travel resources from industry partners and helps travellers worldwide pursue the perfect trip with exceptional travel products and services.
We have more than 30,000 employees scattered across 30 countries in Asia, Europe, the Americas, and Oceania, striving to expand our global markets and aiming to be the world’s leading and most trusted family of online travel brands that aspire to deliver the perfect trip at the best price for every traveller.

• Develop and execute marketing campaigns across multiple channels, including email, app push, social media, display advertising, and events.
• Create campaign strategies, messaging, and assets that align with the company’s marketing objectives and target audience.
• Collaborate with internal stakeholders, such as product managers, sourcing teams, and creative teams, to ensure campaign goals are met and campaigns are executed on time and on budget.
• Monitor campaign performance and provide regular updates and analysis to stakeholders, including identifying opportunities for optimization and improvement.
• Conduct market research and competitive analysis to inform campaign development and make recommendations for campaign improvements.
• Manage campaign budgets and ensure all campaigns are tracked and reported accurately.
• Stay up-to-date on industry trends, best practices, and emerging technologies in order to innovate and improve campaign performance.Other ad-hoc tasks from key stakeholders.