EXPERIENCE REQUIREMENTS

Proven experience in:

• Data integration with data warehouses and data lakes for ETL integration in Marketing Cloud.
• Creating sophisticated personalized content and journeys in Marketing Cloud.
• Strong attention to detail and excellent communication skills.
• 4+ years of experience with Salesforce Marketing Cloud.
• Have current Marketing Cloud Developer and Marketing Cloud Consultant Certifications.
• Demonstrated analytical and problem-solving skills.
• A passion to become an expert in data-driven marketing automation.
• Must be currently based in and legally eligible to work in Canada and can show proof of citizenship or visa .
• Bilingual fluency in verbal and written French and English is a strong asset.

Expert proficiency in:

• SQL, JavaScript, HTML and CSS
• AMPscript and SSJS scripting languages
• Marketing Cloud SOAP and REST APIs
• Marketing Cloud Connect
• Marketing Cloud data models, including Contact Model, Data Views and Data Extensions
• Familiar with Salesforce Sales Cloud data models.
• Understand and have experience in planning, segmentation, targeting, execution, and analysis of marketing campaigns.
• An understanding of email marketing and metrics.
• Foundational knowledge or experience in Datorama and Interaction Studio is an asset.

As a Salesforce Marketing Cloud Senior Consultant you will:

• Design solutions to address business needs using Salesforce Marketing Cloud.
• Design cross-platform integrations to enable best-practice architectural patterns for integrating Marketing Cloud into other business platforms (including CDP, CRM, and ecommerce platforms).
• Design and architect custom applications, content blocks, and journey builder activities on the Marketing Cloud platform.
• Provide in-depth technical audits of clients’ Marketing Cloud instances, including proposed solutions for identified issues.
• Provide mentoring and guidance to the Marketing Cloud team for best-practices in scripting, journeys, API integration and marketing automation processes.
• Provide QA, code reviews and recommendations on solutions implemented for clients by other team members.
• Contribute to documentation and training for clients’ marketing automation instances to help ensure they are well-maintained.
• Design dashboards and reports to help analyze performance and discover where improvements to performance can be made.