DESCRIPTION

We are seeking an enthusiastic person to be part of a small, busy Marketing and Communications Team that covers all areas of the charity’s work in education, residential services and community services. The post holder will take responsibility for the delivery of a wide range of marketing and communications activities to promote QAC’s brand. As the largest service area a lot of the marketing department’s day to day work will be focused on Queen Alexandra College. This role also requires deputisation for the Marketing and Communications Manager in their absence.
Hours: 37 hours per week
Contract: 52 weeks
Annual Leave: 7.2 weeks, including Bank Holidays.
Due to the nature of the role, the successful candidate must have a full current driving licence.
Please note: We reserve the right to close this vacancy early if we receive a sufficient number of applications. Early application is advised.

SKILLS, KNOWLEDGE AND EXPERTISE

• Educated to a high standard with excellent literacy and numeracy skills
• Degree qualification in relation to Marketing, Communications and/or Event Management
• Excellent oral and written communication skills with the ability to present confidently to a variety of audiences and adapt approach to best meet the needs of the audience
• Excellent IT skills including use of Word, Excel, PowerPoint etc. to support efficient communication and recording of information
• Experience in the use of Photoshop, Illustrator, In-Design and/or Canva
• Well-developed administrative and organisational skills with a proven ability to pay attention to detail
• Flexible approach to work with a ‘can-do’ attitude – must be willing to travel and stay overnight when required
• Previous experience in a Marketing, communications & engagement, PR and/or event management role
• Knowledge of Marketing, PR and/or event management
• Experience of managing campaigns and projects and delivering them on time, within budget and to a high standard
• Previous experience or knowledge of working in an educational and/or SEND setting

ACADEMIC YEAR 2024/25

• Access to on site car parking
• Use of QAC Fitness Centre (subject to opening hours)
• Cycle to Work Scheme (Salary Sacrifice)
• 24/7 Employee Assistance Programme Helpline (BHSF)
• Access to Education Support Free Helpline for Teachers & Education Staff
• QAC Mental Health First Aiders & activities to support health and wellbeing
• BHSF Benefits Package including Healthcare Plans, discounted shopping/services
• Annual Flu vaccination/voucher
• Access to other benefit/discount schemes (which may be subject to charge) e.g. Blue Light Card, TOTUM (NUS), Charity Worker Discounts, Discounts for Teachers
• Dell Advantage programme - a free programme that offers savings to students, parents and all staff at QAC - up to 20% off. https://www.dell.com/en-uk/lp/dell-advantage
• Health and Wellbeing Services (Occupational Health/Counselling)
• Free Tea/Coffee and Staff Room facilities
• Dining Room facilities with hot/cold food (free meal provided for those supporting students at mealtimes)
• Additional discretionary concessionary/closure days as part of leave entitlement (including closure over Christmas/New Year period)
• Reward and Recognition Policy – Living the Values Awards (team & individual) and long service
• Enhanced/Occupational paid leave e.g. maternity/paternity (subject to qualifying criteria)
• Occupational sick pay (based on length of service)
• On site wellbeing activities (e.g. yoga, meditation)
• Support for training/ CPD (either by way of study leave and/or funding)
• Flexible working arrangements including Flexible Working Policy Agreements, Time Off in Lieu (TOIL) in prior agreement with line manager.
  We look forward to receiving your application and knowing more about your qualifications, skills,
  personal qualities and experience that you would bring to the role and to QAC. Please take time to
  review the job description above.
  Please upload a CV/Resume* with details of your full employment history (since leaving school,
  including education, employment and voluntary work) including reasons for any gaps in
  employment. This should also include a statement of the personal qualities and experience you
  believe are relevant to your suitability for the post and how this meets the job description and
  person specification requirements. Your CV/Resume* will be re-produced in a standard format by
  the system (without personal identifiers) to assist us in our anonymised shortlisting process.
  Under Section 7 of SVGA 2006 it is an offence to apply for the role if the applicant is barred from
  engaging in regulated activity relevant to children. The College’s Safeguarding Policies are
  available here
  As part of our commitment to safer recruitment, and in line with updated guidance published in
  September 2022, we will carry out an online search of all shortlisted candidates. This search may
  enable us to identify any incidents or issues that have happened, and publicly available for review
  online, which we may wish to explore with you in further detail during the interview process. As part
  of your application we have asked you to provide the account names, usernames and/or handles for
  any social media platform that you use, as well as the names of any websites that you own, post on,
  or contribute to. A Google search will also be conducted. These checks will only be conducted if you
  are shortlisted for interview. Please see our safer recruitment and selection policy for further
  information.

DUTIES AND KEY AREAS OF RESPONSIBILITY

• Lead on, arrange, promote and oversee regular visits by potential learners and professionals to the Queen Alexandra College through events such as Open Days and Professional Day events.
• Support with the organisation and delivery of a range of College events and activities including Friends and Families Day for current students and Familiarisation Day for new starters.
• Collect and collate data to inform reporting and analysis of visits/events/potential learners etc.
• Plan, deliver and manage coordinated communications and marketing activity to support individual projects and initiatives for the Charity.
• Support in delivering campaigns or initiatives, as identified through the Marketing and Communications Strategy and plans that contribute to the overall aims of the charity, from planning to execution and evaluation.
• Support the coordination of stakeholder communications. Help maintain communications database of all external contacts used by the team and use this database to pull target lists for various correspondence.
• Build relationships with key stakeholders, particularly prospective students and parents/carers, and organisations/service providers through internal and external events, visits, presentations and exhibitions.
• Create engaging visual and video/audio content, as well as copy for different channels and work with individual teams within the charity to ensure that relevant materials are developed.
• Working with the team to support development of the charity’s website and social media presence.
• Visit Feeder schools and attend other external events.
• Produce high quality print and digital media resource required e.g. leaflets, posters, digital media.
• Proactively develop new links throughout the UK to promote the work and positive impact of QAC and its services.
• Liaise with QAC Enterprises to ensure they are appropriately supported. Occasionally represent the College at external events (including QAC Sight Village) throughout the UK including some occasional overnight stays. Flexibility to work out of hours as required (including occasional evening and weekend work).
• Deliver presentations on the work of QAC to a variety of audiences.
• Proactive and regular engagement with national initiatives, regional and local groups and stakeholders.
• Build on our reputation as a charity and leading provider of specialist education and celebrate, be responsive to and promote the work and successes of students, clients and staff through external awards – such as The Charity Awards, Beacon, Natspec, FE, TES.
• Support the recruitment and onboarding of student ambassadors whilst also offering ongoing supervision and guidance.
• Maintain a broad knowledge of QAC’s learner/client programmes and provision/campuses.
• Respond to incoming enquiries from potential learners, families and professionals and provide high quality information, advice and guidance.
• Support the Marketing and Communications team in various projects, marketing campaigns, advertising and publicity.
• Deputise for and co-ordinate team activities in the absence of the Marketing and Communications Manager.
• Provide marketing and communications guidance and advice to colleagues, in liaison with the Marketing & Communications Manager.
• Develop excellent communications in support of QAC as a charity, whether that be through showcasing our work to a variety of different audiences or communication specific to fundraising campaigns.
• Represent QAC in a responsible and professional manner at all times.
• Maintain clear and thorough records of all contacts, customers, prospects, meetings and future actions.
• Contribute to the wider remit of Marketing and Communications as required.

CORPORATE AND TEAM RESPONSIBILITIES

• Adhere to the Charity’s Health and Safety policy.
• Undertake any necessary training or updating.
• Participate in the development of equal opportunities, diversity, inclusion and safeguarding within the department and across the Charity.
• Attend and actively contribute to team meetings.
• Undertake any other reasonable duties or responsibilities as required by the Charity.
  The above list is not exhaustive, but is indicative of the general nature and level of responsibility of the work to be undertaken. The responsibilities and duties may vary from time to time without changing the nature of the post. The post holder will be expected to adopt a flexible approach to enable the efficient and effective running of the College.