As a Senior Marketing Consultant, MRD (Manufacturing, Retail, Distribution) Industries, you will help drive growth of CGI’s business in the Manufacturing, Retail, Transport & Logistics sectors through a combination of marketing programs and business development support. With expertise in these industries, you communicate CGI’s key value propositions in a way that resonates with the unique needs of those sectors.

You are a well-rounded marketing professional with experience across many disciplines, including marketing strategy, executive presence, hands-on implementation, and an ability to get things done internally through influence:

• Min 3 years’ experience in a marketing function, preferably in a technology services, technology product or consulting services organization
• Strong understanding of the Canadian manufacturing and/or retail and/or transport & logistics sectors
• A self-starter mindset with creativity, curiosity, and a results-driven attitude, with experience in using marketing to bring new services or solutions to market and drive pipeline growth
• Strong campaign execution, content development (white papers, blogs, video, etc.), and stakeholder engagement skills
• An ability to be highly collaborative, and work with a variety of people at all levels
• Excellent organizational skills to work independently and manage projects with many moving parts
• Strong verbal and written communications; proficiency in French is an asset but not required.
• Proficiency in marketing tools (CRM, PowerPoint, Excel, analytics dashboards)

YOUR FUTURE DUTIES AND RESPONSIBILITIES

• Support the development and execution of annual marketing plans with direction from Marketing lead, aligned with CGI’s sector goals, market needs, and business priorities.
• Support end-to-end delivery of multi-channel marketing programs, campaigns, and events that generate leads, nurture demand, and contribute to pipeline and revenue growth.
• Assist in the development of marketing collateral, thought leadership content and client success stories
• Conduct market research, including competitive analysis and SWOT assessments, to monitor trends and provide strategic insights that inform effective marketing strategies
• Collaborate with the Internal Communications team and External Communications team to execute effective MarCom plans that raise awareness and enable business development
• Support the Canadian Strategic Business Unit by helping coordinate with industry teams and participating in industry communities/councils.
• Assist with preparing for executive meetings, industry events, and conferences to help ensure a strong client experience.

REQUIRED QUALIFICATIONS TO BE SUCCESSFUL IN THIS ROLE

You are a well-rounded marketing professional with experience across many disciplines, including marketing strategy, executive presence, hands-on implementation, and an ability to get things done internally through influence:

• Min 3 years’ experience in a marketing function, preferably in a technology services, technology product or consulting services organization
• Strong understanding of the Canadian manufacturing and/or retail and/or transport & logistics sectors
• A self-starter mindset with creativity, curiosity, and a results-driven attitude, with experience in using marketing to bring new services or solutions to market and drive pipeline growth
• Strong campaign execution, content development (white papers, blogs, video, etc.), and stakeholder engagement skills
• An ability to be highly collaborative, and work with a variety of people at all levels
• Excellent organizational skills to work independently and manage projects with many moving parts
• Strong verbal and written communications; proficiency in French is an asset but not required.
• Proficiency in marketing tools (CRM, PowerPoint, Excel, analytics dashboards).

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