We have an exciting and challenging opportunity that could be the perfect fit for you! Our mission is to provide an integrated approach to raise market awareness, enable business development and help grow CGI’s business in Canada.
This 1-year contract is for a Senior Consultant Marketing expert with focus on the Health, Provincial / Municipal government sectors. The responsibilities include developing and executing the go-to-market strategy and campaigns these sectors across Canada as well as providing business development support. This role reports into the Vice President Marketing & Communications for CGI’s Canadian Operations.
This all-encompassing role will see you work with multi-disciplinary marketing & communications teams, industry experts from around the world and senior business development leaders. The successful candidate will have the opportunity to showcase their passion for marketing combined with an ambitious entrepreneurial spirit and an affinity to deliver high quality work.
If you are a driven person who likes to take on responsibility and enjoys operational excellence with creative outside of the box thinking, this is a perfect role for you.

YOUR FUTURE DUTIES AND RESPONSIBILITIES

• Develop and execute the go-to-market strategy for the Health, Provincial & Municipal government sectors in Canada, in collaboration with key industry experts and stakeholders in Canadian business units, global teams, and our marketing and communications teams
• Continuously refining the vision, overall story and go-to-market strategies aligned with market needs, competitive environment and CGI global and Canadian priorities through industry councils and ad hoc collaboration sessions
• Significantly contributing to the strategic planning cycle by developing industry landscape outlooks, identifying key trends and highlighting CGI services and solutions that meet the current needs of the market
• Working in collaboration with the external Communications team to develop and execute effective external MarCom plans that build our brand and differentiates CGI from competitors to attract clients
• Working with the internal communications team to develop and execute efficient internal MarCom plans that raise business developer community awareness and understanding of CGI’s abilities to address our clients challenges and needs, and drive consistency in our messaging to market
• Collaborating with horizontal (AI, Business Consulting, Cyber, Data Analytics, Cloud, Partners etc.) marketing leads to highlight these areas of expertise within the industry context as well as collaborating with other industry verticals on cross-industry initiatives
• Curating an internal database of business enablement assets (Case Studies, Brochures, Service Descriptions, Battle Cards) and playing a significant role in the conceptualization, development and execution of executive client presentations
• Enabling sales through the development and execution of marketing programs with tailored marketing mix that marry ’pull’ and ‘push’ tactics

REQUIRED QUALIFICATIONS TO BE SUCCESSFUL IN THIS ROLE

• Min 5 years’ experience in a marketing function, preferably with B2B Public Sector Marketing expertise, in a technology services, technology product or a consulting services organization
• Good understanding of the Canadian Public Sector needs in terms of IT and Business Consulting professional services or a demonstrated aptitude to learn quickly
• Demonstrated experience in using marketing to bring new services or solutions to market and drive pipeline growth
• A strong record of getting-things-done and ability to manage numerous concurrent initiatives in a highly dynamic environment, often with short deadlines
• A go-getter attitude and a constant look to keep moving when things are stalled
• Ability to work in a virtual team
• Excellent command of PPT (and other media software), Excel, CRM tools, and internal data/analysis tools to build intelligence
• Well-developed writing and storytelling skills
• Mature communication and interpersonal skills
• Creative thinker and proactive problem solver
  

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