Senior Marketing & Content Strategy Lead, Corporate & Investment Banking at Wells Fargo

Washington, District of Columbia, United States -

Full Time

Start Date

Immediate

Expiry Date

31 Jan, 26

Salary

260000.0

Posted On

02 Nov, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Digital Marketing, Content Strategy, Brand Building, Thought Leadership, Qualitative Insights, Quantitative Insights, User Experience, Collaboration, Campaign Design, Client Engagement, Market Positioning, Integrated Campaigns, Multi-Channel Marketing, Creative Direction, Relationship Building

Industry

Financial Services

Description

About this role: This role is responsible for developing client-centric marketing programs and content strategies for Wells Fargo’s Corporate & Investment Banking (CIB) businesses. Partnering closely with CIB leadership, the individual will lead the creation of differentiated, integrated campaigns and forward-looking thought leadership initiatives that deepen client engagement and elevate the firm’s industry credibility. This position is available in Charlotte, NC; Minneapolis, MN; New York, NY; or Washington, DC, and offers a hybrid work schedule. The Wells Fargo job profile is Senior Lead Marketing Consultant. In this role, you will: Develop strategic marketing and content initiatives that elevate awareness of CIB’s growth, reinforce its market position, and drive market share. Design and execute multi-channel thought leadership programs that bring strategic priorities to life—both independently and in collaboration with external agencies. Optimize CIB content across all platforms and channels, ensuring alignment with audience expectations and channel-specific best practices (e.g., print, digital, video, podcasts, social media, whitepapers, newsletters, webinars, and events). Use qualitative and quantitative insights to inform content strategy, creative direction, and design decisions. Collaborate with UX designers to deliver a best-in-class user experience that boosts engagement, followership, and impressions. Required Qualifications: 7+ years of Marketing, Digital Marketing, Digital Platforms (i.e. Mobile or Social Media) experience, or equivalent demonstrated through one or a combination of the following: work experience, training, military experience, education Experience crafting brand-building content strategies for investment banks, asset managers, and B2B financial services organizations Desired Qualifications: Experience developing integrated content strategies that drive brand awareness and client engagement Experience designing thought leadership campaigns across various platforms and channels Experience utilizing qualitative and quantitative insights to refine content strategy Experience building strong relationships and collaborating across large organizations Experience presenting information in a manner that persuades, and influences decision makers Office Locations & Pay Ranges: 401 South Tryon Street - Charlotte, NC ($139,000 - $217,000) 600 South 4th Street - Minneapolis, MN ($153,000 - $239,000) 150 East 42nd Street - New York, NY ($167,000 - $260,000) 1700 K Street, NW - Washington, DC ($167,000 - $260,000) Pay Range Reflected is the base pay range offered for this position. Pay may vary depending on factors including but not limited to achievements, skills, experience, or work location. The range listed is just one component of the compensation package offered to candidates. $139,000.00 - $260,000.00 Benefits Wells Fargo provides eligible employees with a comprehensive set of benefits, many of which are listed below. Visit Benefits - Wells Fargo Jobs for an overview of the following benefit plans and programs offered to employees. Health benefits 401(k) Plan Paid time off Disability benefits Life insurance, critical illness insurance, and accident insurance Parental leave Critical caregiving leave Discounts and savings Commuter benefits Tuition reimbursement Scholarships for dependent children Adoption reimbursement Posting End Date: 14 Nov 2025 *Job posting may come down early due to volume of applicants. We Value Equal Opportunity Wells Fargo is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other legally protected characteristic. Employees support our focus on building strong customer relationships balanced with a strong risk mitigating and compliance-driven culture which firmly establishes those disciplines as critical to the success of our customers and company. They are accountable for execution of all applicable risk programs (Credit, Market, Financial Crimes, Operational, Regulatory Compliance), which includes effectively following and adhering to applicable Wells Fargo policies and procedures, appropriately fulfilling risk and compliance obligations, timely and effective escalation and remediation of issues, and making sound risk decisions. There is emphasis on proactive monitoring, governance, risk identification and escalation, as well as making sound risk decisions commensurate with the business unit’s risk appetite and all risk and compliance program requirements. Applicants with Disabilities To request a medical accommodation during the application or interview process, visit Disability Inclusion at Wells Fargo. Drug and Alcohol Policy Wells Fargo maintains a drug free workplace. Please see our Drug and Alcohol Policy to learn more. Wells Fargo Recruitment and Hiring Requirements: a. Third-Party recordings are prohibited unless authorized by Wells Fargo. b. Wells Fargo requires you to directly represent your own experiences during the recruiting and hiring process. Wells Fargo & Company (NYSE: WFC) is a leading financial services company that has approximately $1.9 trillion in assets. We provide a diversified set of banking, investment and mortgage products and services, as well as consumer and commercial finance, through our four reportable operating segments: Consumer Banking and Lending, Commercial Banking, Corporate and Investment Banking, and Wealth & Investment Management. Wells Fargo ranked No. 34 on Fortune’s 2024 rankings of America’s largest corporations. In the communities we serve, the company focuses its social impact on building a sustainable, inclusive future for all by supporting housing affordability, small business growth, financial health, and a low-carbon economy. News, insights, and perspectives from Wells Fargo are also available at Wells Fargo Stories. Additional information may be found at www.wellsfargo.com LinkedIn: https://www.linkedin.com/company/wellsfargo For questions on how to search and apply, visit our frequently asked questions.

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Responsibilities

This role is responsible for developing client-centric marketing programs and content strategies for Wells Fargo’s Corporate & Investment Banking businesses. The individual will lead the creation of differentiated, integrated campaigns and thought leadership initiatives that deepen client engagement and elevate the firm’s industry credibility.