THIS IS FEMTASY

femtasy is the first streaming platform for sensual audio stories & sexy sounds for women. We make women happy and inspire; simple as that. We stand for zest for life – female empowerment is in our DNA. We have already positively impacted the lives of several thousands of women by redefining female pleasure. Sexuality to us means pleasure, genuineness, and enjoyment. We are working on something big, something impactful, something beautiful. Let’s make the lives of millions of women worldwide a bit more joyful.
How we work is just as important to us as what we work on. That’s why we’re committed to building a progressive, forward-thinking company culture. Learn more in the ‘benefits’ section.

YOUR MISSION:

We are seeking a our first technically-skilled Marketing Data Analyst (all genders) who will turn our performance marketing data into actionable insights. This role bridges marketing and data — from implementing tracking setups and managing attribution logic to building dashboards and spotting trends across Meta, Google, and TikTok.
This is a data-heavy technical role. Experience with performance tracking, data pipelines, and SQL is essential. If your experience lies primarily in campaign management or media buying, this is not the right fit. We are looking for someone who is hands-on and who is excited to take our marketing data to the next level of impact.

YOUR RESPONSIBILITIES

• Handling data transparency from campaign to ad level (including sign-up and post-trial behavior tracking leading to ROAS)
• Optimizing the tech and data set-up across ad tools, particularly Meta.
• Providing insights into areas of growth and opportunity
• Building out reporting frameworks to help us make better data-driven decisions across all channels (Meta, Google, TikTok, YouTube)
• Own and optimize our tracking setup (incl. GA4, Meta CAPI, GTM, server-side tracking). Implement custom tracking events, specifically focusing on ROAS & later stage retention.
• Write SQL queries to analyze campaign performance and build self-serve dashboards.
• Collaborate with Tech and BI teams to ensure clean and reliable marketing data infrastructure.
• Use tools like Looker, BigQuery, or similar to generate insights and reports.

ROLE SPECIFIC REQUIREMENTS

We’re looking for someone who:

• 3+ years of experience in a marketing-focused data analytics role, ideally in an eCommerce or subscription-based B2C environment
• Open to: less years of analyst experience but prior experience working as a performance marketing manager and then turned into an analyst
• Hands-on experience with Meta (specifically working with CAPI) and other key platforms like Google, TikTok, and YouTube
• Experience in bridging the gap between marketing and tech, particularly someone who’s been a performance marketer before transitioning into an analyst role, or someone with experience in a data team (e.g., Meta).
• Comfortable in using SQL and other data management languages
• Strong passion for both marketing and analytics, with a problem-solving mindset and an eye for identifying growth opportunities.