SUMMARY OF QUALIFICATIONS

• Expertise in developing and owning demand generation strategy across digital, events, account-based marketing (ABM), and partner channels
• Proven ability to design and execute integrated multi-channel campaigns that drive qualified leads and new customer acquisition
• Strong analytical skills in optimizing lead-to-opportunity conversion rates and pipeline contribution reporting
• Experience collaborating closely with Sales, BDR, and cross-functional teams for seamless handoffs and opportunity creation
• Leadership in managing large-scale campaigns—email, webinars, paid media, content syndication—and event/trade show operations
• Advanced knowledge of campaign attribution, tracking, and closed-loop reporting best practices
• Skill in building targeted acquisition programs for market penetration and net-new customer growth
• Ability to refine ideal customer profiles (ICPs), personas, and messaging in partnership with product marketing
• Experience collaborating with Customer Success to maximize customer expansion and retention through lifecycle programs

POSITION SUMMARY

The Senior Marketing Director, Demand Generation & Customer Acquisition, is responsible for driving pipeline growth and revenue impact through innovative demand generation programs, multi-channel campaigns, and customer acquisition strategies. This role leads the strategy, execution, and optimization of global marketing initiatives to generate high-quality leads, accelerate pipeline, and support sales in achieving revenue targets.
This position reports directly to the CRO, BDR leadership, and cross-functional teams to deliver measurable impact across the funnel.

CUSTOMER ACQUISITION & EXPERIENCE

• Build targeted acquisition programs to expand market penetration and drive net-new customer growth.
• Partner with product marketing to refine ICPs, personas, and messaging for conversion optimization.
• Collaborate with Customer Success on lifecycle programs to maximize expansion and retention.

QUALIFICATIONS

• 10+ years of progressive B2B marketing experience, with at least 5 years in enterprise software/SaaS demand generation.
• Proven track record of building and executing demand gen strategies that deliver measurable pipeline growth.
• Strong expertise in marketing automation, CRM, ABM platforms, and analytics tools (e.g., HubSpot, Marketo, Salesforce, 6sense, Demandbase).
• Deep understanding of buyer journeys, lead management, and pipeline dynamics.
• Excellent leadership skills with experience managing and scaling teams.
• Strong analytical mindset with the ability to translate data into actionable insights.
• Exceptional communication and cross-functional collaboration skills.