Write (your) story with us
When you think of professional coffee machines, you also think of WMF. As a member of Groupe SEB, we combine the comprehensive coffee expertise of “SEB Professional” with the WMF PCM, Schaerer and Wilbur Curtis brands and are one of the world’s leading suppliers in the industry. We owe this position to our extensive range of premium products for every need, from high-performance fully automatic specialty machines to filter machines and semi-automatic portafilter machines. And we owe it to our pronounced innovative strength, with which we develop future-proof digital solutions for our customers. WMF GmbH combines excellent product quality and maximum reliability with outstanding service - thanks to the largest in-house service organization for professional coffee machines in Europe.

What you can expect

• Definition of the marketing vision for SEB Pro Beverage, WMF, Schaerer, Curtis according to main customer groups, customer size and touchpoints (push/pull strategy, offline/online)
• Embodying and leading the BU marketing team: clear strategy, best-in-class playbooks (brand book, product roadbook, trade show and training toolkits), creative storytelling with a focus on “coffee” and “solution”
• Ensuring the right level of ambition for the product launch
• Key partner for the regions, markets and sales countries in localizing the marketing strategy and allocating resources
• Upskill the marketing teams of the business units in technical and functional, but also in strategic terms
• Contribution to the development of the local marketing teams
• Specific (nice to have): Point of contact for customers/partners regarding “coffee” expertise and solutions (thought leadership events, interviews…)

What you need to succeed with us

• Completed studies in business administration
• Management experience an advantage
• Strong marketing knowledge: Branding, communication, digital and physical (phygital)
• B2B know-how, ideally managing a portfolio with multiple brands, machines and services
• Very good knowledge of English
• Coffee expertise
• Experience in international companies

Please refer the Job description for details