Senior Marketing Director - PBM Solutions (Launch, Expansion, Upsell) at The Cigna Group

Bloomfield, Connecticut, United States -

Full Time

Start Date

Immediate

Expiry Date

22 May, 26

Salary

0.0

Posted On

21 Feb, 26

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Product Marketing, Strategy Development, Tactical Execution, Measurement, Product Launch, Client Adoption, Marketing Strategy, People Management, Talent Retention, Matrix Collaboration, KPI Reporting, Budget Management, Growth Analytics, Marketing Automation, Digital CMS

Industry

Hospitals and Health Care

Description

The job profile for this position is Segment Marketing Senior Director, which is a Band 5 Management Career Track Role. Excited to grow your career? We value our talented employees, and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you, we encourage you to apply! Our people make all the difference in our success. Senior Marketing Director - PBM Solutions (Launch, Expansion, Upsell) Role Summary This position is responsible for driving B2B solutions (product) marketing including new product launches, product enhancements and product upsells within Express Scripts pharmacy benefits, Evicore medical benefit management and care solutions within Evernorth, Cigna’s health services unit. Scope is subject to change as the Evernorth business evolves. This is a business-to-business (B2B) marketing role that requires understanding of B2B, healthcare and/or product marketing best practices in planning marketing strategies and overseeing tactical execution and measurement. Success is highly dependent upon successful collaboration with product leaders across the organization, with marketing partners and across the COE’s when applicable. Focus is on the following key areas: Establish strong relationships with product teams to develop a strong understanding of business and product priorities and foster partnership in launch planning. Direct marketing strategy and execution to drive marketplace differentiation category building, and client adoption of new/enhanced/mature solutions (supports profitability and retention). Partner to drive innovative approaches and techniques (new technologies, channels, vendors, personalization, pilots, etc.) to optimize effectiveness and results of foundational capabilities and B2B engagement, campaigns and programs. Ensure marketing work is tracked and results reported with appropriate metrics. Key Responsibilities Identify opportunities for how and when marketing can and should play a role in helping Express Scripts and Evernorth drive growth, market credibility and solution adoption. Execute B2B product marketing in support of the strategic direction set by product teams and in alignment with broader Evernorth marketing strategy. Lead team responsible for defining and developing business marketing strategies, execute/guide activities supporting product sales and category building: product positioning and launch planning. Responsible for marketing talent/team against documented responsibilities. People management to include hiring, clarifying new responsibilities, balancing workload, assessing performance, retaining/nurturing talent. Partner with key matrix partners: Product, Buyer Enablement, Specialty Marketing, Market Insights, Brand, Marketing Operations, Finalist/RFP, Client/SAM communications, Communications, Public Affairs and Growth Analytics. Accountable for the development, ongoing production and associated user-reviews of marketing KPI and campaign reporting processes for product marketing. Partner with Product and Growth Analytics to develop mutually agreed upon success metrics and reporting to highlight marketing activities and results, to extent possible with current MarTech (eg Marketo); as applicable, partner on business case to recommend necessary enhancements/ determine ROIs. Partner with growth and retention marketing teams and COE’s to align on marketing campaign budgets, programs and timing. Contribute to Evernorth integrated marketing plan development, execution, evaluation/measurements, and calibration. Qualifications: 10+ years’ experience developing and implementing marketing strategies and plans Experience in complex B2B sales industries with long sales cycles. Experience in Healthcare, insurance and/or PBM strongly preferred Track record of leading complex marketing/communications initiatives at every stage: concept, goal setting, strategy, execution, evaluation and measurement Proven ability to accurately assess B2B audience/influencer needs, understand a buying process, grasp marketplace dynamics and tailor strategies accordingly Exceptionally strong collaborator with demonstrated ability to succeed in a matrixed environment by developing relationships across all levels of the organization (team, peers, leadership, senior leadership) and externally (agency management) Bachelor's degree is required, graduate degree preferred Financial acumen; ideally with demonstrated ability to manage marketing budget Personal Competencies Should Include: Strong people leadership/coaching, with passion and energy for inciting results by influencing and inspiring others to achieve; encourage a growth mindset Strategic and critical thinker Adaptable, flexible, able to manage through change Business minded, mature, good judgment, polished personal brand Ability to work under pressure with strict timelines while keeping team engaged and positive Goal-oriented, personally accountable, resourceful and self-directed Outstanding communicator with superior oral and written communication skills Managerial courage, while maintaining positive business partnerships – able to read people and engage accordingly Computer or Other Skills: Familiarity with Marketo, Pardot, Eloqua and/or other Marketing automation tools Understanding of social media strategy within B2B mix Ideally, experience working in digital CMS systems How We Will Measure Success: The Senior Marketing Director will be measured by: Marketing contribution to the achievement of Express Script PBM’s and Evernorth’s overall objectives: differentiation, positive marketplace perception, achievement of margin goals for product upsells Effectiveness of marketing strategy (qualitative/quantitative measures to be determined annually by product area/SAM segment; by campaign; by initiative) Feedback from key matrix partners If you will be working at home occasionally or permanently, the internet connection must be obtained through a cable broadband or fiber optic internet service provider with speeds of at least 10Mbps download/5Mbps upload. Qualified applicants will be considered without regard to race, color, age, disability, sex, childbirth (including pregnancy) or related medical conditions including but not limited to lactation, sexual orientation, gender identity or expression, veteran or military status, religion, national origin, ancestry, marital or familial status, genetic information, status with regard to public assistance, citizenship status or any other characteristic protected by applicable equal employment opportunity laws. Please note that you must meet our posting guidelines to be eligible for consideration. Policy can be reviewed at this link. Qualified applicants with criminal histories will be considered for employment in a manner consistent with all federal, state and local ordinances.

Responsibilities

This role is responsible for driving B2B solutions marketing, encompassing new product launches, enhancements, and upsells within Express Scripts pharmacy benefits and Evicore medical benefit management solutions. Key duties include establishing strong product team relationships, directing marketing strategy for differentiation and client adoption, and ensuring marketing work is tracked and results are reported.