AJW Distribution Ltd is an independently owned family run company that supplies roofing, cladding, and general building materials to various contractors, builders, building merchants, and the general public.
At AJW Distribution, we believe that service is the most important part of what we do. As a result, we always go that extra mile to satisfy our customers’ needs and requirements.
We are currently looking for someone to play a crucial role in developing the AJW Marketing & PR strategy for the business alongside the Marketing Director. The successful candidate will always be developing and enhancing the company’s marketing offering, sitting alongside our market leaders and progressing with new marketing trends where relevant with the aim of bringing new sales opportunities and to grow the business.

MARKETING DUTIES:

• Oversee the AJW Distribution website, ensuring it is regularly updated, user-friendly and optimised for SEO. Using external support for projects when needed for development of the website
• Preparing regular engaging written copy for the website, press releases, social media and other channels.
• Develop, manage and deliver content across all social media channels, creating engaging content for the various channels.
• Engage with our audience to drive interest and interaction, leading to potential sales.
• Monitor analytics to measure digital campaign performance and adjust strategies accordingly.
• Create email campaigns for the business which targets different customers and is in line with our business objectives.
• Creating all company design work using Canva and/or Photoshop.
• Manage the development of the AJW Catalogue alongside the Marketing Director.
• Ensure brand consistency across all marketing material and customer touchpoints and improve brand marketing exposure.
• Promotion and positioning of the brand and products we sell.
• Ensure a healthy return on money invested in marketing activities.
• Gather customer insights and feedback to improve marketing strategies and visitor experience.
• Work closely with the sales team to create engagement and understanding of the purpose of Marketing.
• Visual merchandising manual to be created alongside the Marketing Director, with the new concept to be rolled out to depots in due course. This will also be used for when we open new depots.
• Consider impacts and opportunities of AI into marketing processes.
• Support the Marketing Director in corporate and internal communications

EVENT DUTIES:

• To support the Marketing Director with planning, organising and attending any company events.
• To support the Marketing Director with planning, organising, and attending the annual supplier roadshow at each AJW outlet
• To support the Marketing Director with planning, organising, and attending all supplier demos and training days when needed.

BI/MONTHLY DUTIES:

• Visit a different site weekly to build up a relationship with the AJW team.
• Report to the Marketing Director monthly on how campaigns are running, present all analytics and showcase how we can improve upon what we are doing.
  Experience in the Roofing Industry is preferred but not essential as full training will be provided.