Brand Strategy & Planning :

• Assist in developing the annual brand plan, including brand positioning, target audience, key campaigns, and budget allocation.
• Conduct market & competitor analysis to identify growth opportunities and mitigate threats.
• Define brand KPIs (awareness, penetration, loyalty) and track performance.

Budget Management and Reporting :

• Manage brand marketing budgets, ensuring cost efficiency and ROI driven spend

QUALIFICATIONS & SKILLS

• Education: Bachelor’s degree in Marketing, Business, or related field.
• Experience: 3-5 years in FMCG marketing.

SKILLS:

• Strong brand planning, campaign execution, and trade marketing.
• Proficient in digital marketing tools (Meta Ads, Google Analytics, SEO).
• Analytical mindset (experience with Nielsen/Kantar is a plus).
• Excellent project management and stakeholder collaboration.
• Strong understanding of FMCG trends and retail industry

Please refer the Job description for details