Senior Marketing Executive at Carousell Group

Singapore, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

06 May, 26

Salary

0.0

Posted On

05 Feb, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Experience, Digital Advertising, Project Management, Content Strategy, Copywriting, Creative Development, Communication Skills, Interpersonal Skills, Performance Tracking, Social Media, AI Tools, Loyalty Program Operations, Campaign Management, Budget Management, Event Coordination, Retail Experience

Industry

Software Development

Description

Company Description Carousell Group is the leading multi-category platform for secondhand in Greater Southeast Asia on a mission to make secondhand the first choice. Founded in August 2012 in Singapore, the Group has a leading presence in seven markets under the brands Carousell, Carousell Media Group, Cho Tot, Laku6, LuxLexicon, Mudah.my, OneShift, REFASH and Revo Financial, serving tens of millions of monthly active users. Carousell is backed by leading investors including Telenor Group, Rakuten Ventures, Naver, STIC Investments, 500 Global and Peak XV Partners (formerly known as Sequoia Capital India). We are a diverse team across Southeast Asia, India, Taiwan, and Hong Kong, united by our goal to create a sustainable and circular future. Through tech-driven platforms and innovation, we empower users to buy and sell pre-loved items with confidence. We leverage cutting-edge technology, including advancements in AI to enhance user experience, safety, and convenience both online and offline. Join us in shaping the future of recommerce, where sustainability and technology come together to create real-world impact. About REFASH Founded in Singapore in 2016, REFASH has transformed what it means to buy and sell secondhand fashion. With a mission to 'inspire a new generation of consumers to think secondhand first', REFASH has processed over 7 million pieces of clothing that would have otherwise ended up in landfills. REFASH has expanded to encompass over 20 stores in Singapore, Malaysia, and Hong Kong, offering a seamless thrifting experience for everyone. Visit refash.sg for more information. Job Description Support the planning and execution of online and offline marketing campaigns, including monthly and always-on initiatives Review and coordinate campaign assets such as copywriting, visuals, timelines, and budgets across channels Support performance marketing execution by monitoring results, reviewing reports, and recommending optimisations Act as a day-to-day liaison with external partners including UGC creators, KOLs, merchants, and workshop partners Support loyalty programme operations, including partner coordination, customer queries via CX, and performance tracking Coordinate in-store messaging updates across stores, working with Retail Ops and Creative teams Maintain marketing data and reporting, including campaign performance tracking and month-end requisitions Provide operational support for offline activations, including event setup and on-ground coordination Qualifications Min. 2 years of marketing experience, ideally in retail, e-commerce or consumer-facing brands Diploma or degree in Marketing, Communications, Business, or a related field Strong command of the English language, both spoken and written. Mandarin is a plus! Strong understanding of digital advertising platforms (Meta Ads, Google Ads) and experience managing ad budgets and analysing performance metrics Experience with content strategy, copywriting, and creative development Strong project management skills with the ability to manage timelines, stakeholders, and multiple campaigns simultaneously Hands-on, resourceful, and able to multitask in a fast-paced retail environment Comfortable being on camera for content creation and social media Strong communication and interpersonal skills Proactive and flexible, with a willingness to roll up your sleeves and tackle tasks as business needs evolve Familiarity with generative AI tools (e.g., ChatGPT, Claude) to enhance efficiency in copywriting, content ideation, and research. Understanding of AI-driven optimization features within platforms like Meta Ads and Google Ads to maximize campaign results. Experience managing ad budgets and analysing performance metrics Additional Information Due to the high volume of applicants. Only shortlisted will be notified. By proceeding with your application, you are adhering to our PDPA policies. In case you are interested to know more, read about our Candidates Personal Data Privacy Statement. City: Singapore Department: Digital Marketing Office Location: Singapore

Responsibilities

Support the planning and execution of online and offline marketing campaigns, including coordinating campaign assets and performance marketing execution. Act as a liaison with external partners and maintain marketing data and reporting.