Senior Marketing Executive at GoGoX

, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

05 Apr, 26

Salary

0.0

Posted On

05 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2C Strategy, B2B Strategy, User Acquisition, Engagement, Customer Lifetime Value, Lifecycle Management, Marketing Mix, Content Development, Cross-Functional Communication, Market Intelligence, KPI Tracking, Digital Marketing, Growth Marketing Metrics, Communication Skills, Negotiation Skills, Interpersonal Skills

Industry

technology;Information and Internet

Description

What You Will Deliver: Report to the Hong Kong Senior Marketing Manager Strategic Growth: Formulate and execute integrated B2C and B2B strategies focusing on user acquisition, engagement, and long-term retention. Holistic Lifecycle Management: Develop automated trigger-based journeys and loyalty programs to increase Customer Lifetime Value. Channel Optimization: Oversee the 360-degree marketing mix (SEM, SEO, Social, Programmatic, Offline, and Partnerships), ensuring a consistent brand voice across all touchpoints. Content Mastery: Develop and deploy high-impact social media and in-app content designed to ensure high engagement and conversion rates. Cross-Functional Communication: Serve as the central point of contact between Marketing, Data, Operations, and Product teams to ensure campaign alignment and smooth execution. Market Intelligence: Conduct regular competitor benchmarking and stay ahead of HK market trends to identify new growth opportunities. Data & Reporting: Define and track KPIs for all campaigns, monitor real-time performance, and provide actionable insights in monthly reviews. Who You Are: Degree holder in Marketing, Communications, Business or related discipline Good command of both written and spoken English & Chinese is a must 4-6 years of marketing experience with branding, marketing & growth strategy Experience in marketing digital/ platform product is preferred Exposure to both B2C & B2B is a plus Experience with Life cycle management is a plus Familiar with growth marketing metrics (Google & social) to measure success of campaigns Strong interest in latest marketing trend and technology Proactive, ambitious and self-motivated in a hyper-growth and fast-paced working environment Experience in ad or marketing agency/ platform/ logistics/ e-commerce fulfilment environment is a plus Ability to navigate through ambiguity and constant change Strong communication, negotiation and interpersonal skills Creative, detail-oriented, and a strong team player Experience with CMS and website update is a plus Driving experience and knowledge is a plus Candidate with less experience will be considered as Marketing Executive What We Offer A company provides casual and flexible working environment A company promotes learning, continuous improvement, and personal growth

Responsibilities

The Senior Marketing Executive will report to the Hong Kong Senior Marketing Manager and will be responsible for formulating and executing integrated marketing strategies. They will oversee the marketing mix and ensure campaign alignment across various teams.