Senior Marketing Executive | Heavy Equipment at Talent 360

Cairo, Cairo, Egypt -

Full Time

Start Date

Immediate

Expiry Date

04 Apr, 26

Salary

0.0

Posted On

04 Jan, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Market Research, B2B Marketing, Campaign Execution, Performance Optimization, Content Development, Analytical Skills, Communication Skills, Leadership Skills, Time Management, Digital Marketing, Social Media, Creativity, Initiative, Technical Products, Customer Decision Journeys

Industry

Financial Services

Description

Job Overview We are seeking a Senior Marketing Executive with strong experience in the heavy equipment and mechanical industry to lead and execute data-driven marketing strategies. The ideal candidate is both creative and analytical, with a deep understanding of B2B markets, technical products, and customer decision journeys. This role requires hands-on involvement in strategy development, campaign execution, and performance optimization. Key Responsibilities Lead the development and execution of comprehensive marketing strategies aligned with business objectives and sales targets Identify target markets, customer segments, campaign objectives, and measurable outcomes Conduct in-depth market research and competitive analysis within the heavy equipment and mechanical sector Plan, execute, and evaluate integrated marketing campaigns (digital, offline, trade-related, and B2B-focused) Develop and oversee marketing content, including technical product messaging, brochures, presentations, and digital materials Analyze campaign performance, generate insights, and continuously optimize marketing effectiveness Manage and allocate the marketing budget efficiently, ensuring maximum ROI Collaborate closely with sales and technical teams to ensure market alignment and accurate product positioning Stay up to date with industry trends, market developments, and emerging marketing tools Qualifications & Requirements Bachelor’s degree in Marketing, Business Administration, or a related field 5+ years of marketing experience, preferably within heavy equipment, machinery, automotive, or mechanical industries Strong understanding of B2B marketing and technically driven products Proven experience in marketing strategy, market analysis, and campaign performance evaluation Excellent analytical, communication, leadership, and time-management skills High level of creativity with a results-oriented mindset Hands-on experience with digital marketing channels and social media platforms Ability to take initiative and work independently in a fast-paced environment

Responsibilities

The Senior Marketing Executive will lead the development and execution of marketing strategies aligned with business objectives. This includes conducting market research, planning integrated campaigns, and analyzing performance for continuous optimization.