Have strategic and creative input into developing, implementing and managing a targeted 12-month marketing campaign across all available channels to achieve registrations and onsite visitor targets as well as generating sales leads for the commercial teams.
Analyse marketing campaign performance data to identify and respond to areas for improvement.
Utilise data insights and work with the Data Team to refine targeting strategies and optimise the campaign.
Manage website content to maximise impact and ensure messages are relevant and focused on where the campaign is in the event cycle.
Work closely with the wider exhibition team to create compelling content to be utilised across all channels where appropriate: email, social, DM etc.
Be heavily involved with creating impactful internal and external relationships for the event and ultimately be recognised as the ‘go-to’ for all marketing-related issues.
Working closely with the Head of Exhibitions Marketing to manage the event marketing budget, including vendors and contracts where relevant, and liaising with the Event Director when required to ensure spend is allocated appropriately and carefully.
Report regularly to the wider event team (esp. Event Director) on marketing activity, performance against objectives and next steps throughout the campaign cycle.
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