SKILLS AND EXPERIENCE:

• Proven track record in events marketing, campaign management and digital marketing
• Hold a degree or equivalent marketing diploma.
• Good understanding of online audiences’ behaviors needs and changing trends.
• Proven experience of developing and managing strategic plans and budgets.
• Experience updating websites and of SEO.
• Knowledge of Social Media marketing and PPC.

Proficient in the following:

• Microsoft Excel, word, PowerPoint, and outlook
• Web Analytics and Social Media scheduling/ analytics tools
• AdWords
• ESPs and CRMs
• Experience in a design tool desirable (e.g Canva)

• Deliver world-class, brand enhancing, marketing communication programmes that increase our event delegate numbers and revenues and enrich customer relationships with us.
• To plan and implement effective, targeted multi-media campaigns to generate awareness, interest, desire, and action in chosen segments.
• To ensure all marketing activity and results are tracked and measured to allow dynamic investment based on analysis of current and past performance.
• Proactively develop and utilise the customer database, including data builds, usage, and analytics, to support marketing strategies and increase effective targeting, response, and conversion rates.
• Create compelling, needs based campaigns that always articulate the value of our brands and the brand propositions working within brand guidelines.
• Work within agreed customer metrics and KPI’s (opens, clicks, CPR, CPA etc.)
• Co-ordinate activity across multiple channels including email, web, print, events, PPC and social media to ensure consistency of message.
• To measure and review performance within key ROI and KPI criteria to increase lead generation, conversion, and retention rates.
• To use market intelligence and customer insight and analysis to increase understanding of our audiences and effectiveness of our campaigns.
• Work with data and digital teams to use all tools, techniques, and touch points to maximise sales effectiveness and create consistent campaign messages across all contact points.
• Share learnings and insights that drive performances.
• Work as a team to achieve both individual and group targets, aligning with agreed-upon priorities.
• Contribute to overall knowledge and expertise within the team to ensure growth targets are met and drive operational excellence.
• Work within and keep up to date with all industry best practice and adhere to all legal and ethical guidelines as required by all EMAP/ TRG employees (DP and privacy, competition law, ASA, Trading standards etc.)