COMPANY OVERVIEW

Paragraph is a fast-growing drinks media company, and we are seeking a highly motivated Senior Marketing Executive. Founded in 1997, Paragraph has a portfolio of global publications, events, awards, and websites. You will be working in a business which has high-quality brands which connect consumers and business leaders in the alcoholic drinks industry across the world and have global brand recognition.

SUMMARY

The role is based in our Norwich office.
The Senior Marketing Executive is responsible for the profitable management and development of membership data and relationships. This role focuses on driving Premium and Lite memberships to both print and digital magazine titles.

QUALIFICATIONS AND SKILLS

· 3 years’ experience in paid social media strategy, execution, and optimisation across Meta, TikTok and LinkedIn platforms
· Proven expertise in email marketing, including campaign strategy, segmentation, A/B testing, and performance optimisation
· Ability to manage and execute multiple campaigns simultaneously, maintaining high standards and attention to detail.
· Strong understanding of data segmentation, email automations and GDPR compliance.
· Excellent analytical skills with the ability to produce detailed reports.
· Strong project management and organisational skills.
· Excellent communication and collaboration skills.
· Proficient in Microsoft Excel, Word and Powerpoint

GENERAL RESPONSIBILITIES

· Copy writing and briefing design teams and third-party suppliers.
· Develop and implement digital marketing campaigns to achieve agreed objectives.
· Track, analyse, and report on campaign performance to inform future strategies.
· Maintain records of promotional activity, target audiences, and campaign results to assist with future planning.