Senior Marketing Executive at PepsiCola Bottling Company of New York Inc

, Oklahoma, United States -

Full Time

Start Date

Immediate

Expiry Date

09 Aug, 26

Salary

0.0

Posted On

11 May, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing Strategy, Brand Management, Communication Planning, Budget Management, Market Research, Digital Marketing, Project Management, Product Innovation, Media Planning, Data Acquisition, Financial Management, Competitor Analysis, Packaging Design, English Proficiency, Microsoft Office

Industry

Food and Beverage Services

Description

Overview Support Marketing Manager from planning to execution of Lay's brand agenda. Responsibilities Strategic Initiatives: Assist Marketing Manager to build the marketing strategy for Lay’s to meet the needs of VNMU business. Assist Marketing Manager to develop annual marketing plan and initiative calendar. Provide support and inputs for Marketing Manager to develop Strategic Business Plan (SBP), Acceleration Plan. Assist Marketing Manager to build brand distinction for Lay’s. Understands and uses the key levers to drive consumer preference and volume for Lay’s. Develop bottom-up AOP budget and manage allocated budget for Lay’s. 2. Communication Planning and Execution: Manage Lay’s communication and ensure all executions follow brand guideline. Support in Equity Communication of Lay’s: from briefing, creative planning, creative proposal, and launching. Lead creative assets production. Research: co-work & assist Insight for all related research projects, from Consumer/ Market research. Lead social & digital campaigns. 3. Media Champion: Media briefing by campaign base & AOP. Review & Input media plan together with regional media team. Tracking media performance. Lead 1P data acquisition. 4. Innovation: Lead R&D, Operations, Procurement and Finance teams to develop new products and ensure on-time launching as per alignment with Marketing Lead and BU team. Ensure proper project management with Stage Gates alignment and innovation tracking in place. Research: co-work & assist Insight for all related research projects, from Product/ Consumer/ Market research. Lead packaging design. This requires working closely with internal (QC, GP, Production, Supply & Demand team) to deliver on time in full: product registration, product trial, transition plan, co-work with supplier (film/ material) for color proof/ sample test/ standard sample approval. Manage packaging AW renovation. Lead MKT deployment launch plan. Conduct post launch evaluation for all projects. 5. Business Operation & Financial Management: Manage & control A&M budget. Work closely with Marketing Manager, and relevant cross functions to allocate & monitor A&M budget. P2P process: lead & ensure all projects/task comply with process. All other monthly/quarterly reporting. Deploy pricing strategy GCS. 6. Monitor market/ Consumers: Tracks and continuously improves performance of initiatives. Examine brand market data (Retail Audit, Brand Health Tracking & other ad-hoc studies) to understand brand’s issues/ opportunities & propose action plans. Conduct market/ consumer visit to obtain feedback. Monitors competitor activity and growth opportunities. Improves implementation to increase performance and competitiveness. Qualifications University graduation in marketing, economics or related fields. At least 2 years of relevant working experiences, preferable in FMCG. Ability to work with both statistics and creativity. Have good understanding of marketing brand & digital knowledge (especially Facebook/YouTube/TikTok/Instagram). Good at English and literate in Microsoft Office.

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Responsibilities

Support the Marketing Manager in planning and executing the Lay's brand agenda, including strategic initiatives and annual marketing plans. Lead communication execution, media performance tracking, product innovation, and financial budget management.