Senior Marketing Executive (Performance & Campaigns) at Write Edge

, , Singapore -

Full Time

Start Date

Immediate

Expiry Date

18 Jul, 26

Salary

4800.0

Posted On

19 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Digital marketing, Performance marketing, Meta Ads, Google Ads, TikTok Ads, Budget management, Data analysis, A/B testing, Campaign management, Stakeholder management, Strategic planning, Marketing analytics, Team leadership, Vendor management, Integrated marketing

Industry

Education

Description

We are looking for a Senior Marketing Executive to drive our marketing performance across digital channels, while overseeing the execution of key campaigns and initiatives. This role focuses primarily on digital performance, while ensuring strong alignment across both online and offline marketing efforts. Key Responsibilities 1. Strategic Marketing & Planning Develop and implement annual marketing plans with the team that align with business goals, maximising enrolment and revenue across all centres Manage marketing budgets with accountability for ROI, cost per acquisition (CPA), and overall campaign performance Track and report performance against KPIs to senior leadership, providing strategic recommendations to guide business decisions 2. Integrated Campaigns & Activations (Online + Offline) Oversee execution of integrated campaigns across digital advertising, community activations, and partnerships Ensure brand consistency and alignment across all marketing touchpoints Collaborate with centre managers, operations, and academics teams to deliver marketing objectives 3. Performance & Data-Driven Optimisation Analyse marketing funnel performance and implement data-driven optimisations Run A/B tests to continuously improve campaigns, targeting, messaging, and creative Identify opportunities to scale campaigns and maximise results 4. Leadership & Cross-Functional Collaboration Lead team members and vendors by providing clear direction, timelines, and performance expectations Work closely with Creative, Performance, and Operations teams to ensure campaigns are executed effectively and align with strategic goals Provide creative guidance based on performance insights to drive better results Requirements 3-5 years of experience in digital/performance marketing, ideally with experience in integrated campaigns Strong knowledge of Meta Ads, Google Ads, with TikTok or other emerging platforms a plus Comfortable managing budgets and making optimisation decisions based on data Proven ability to guide creatives, manage vendors, and lead cross-functional projects Strong communication and stakeholder management skills Results-oriented mindset with a focus on achieving enrolment, revenue, and ROI targets Desirable / Plus Experience in education, enrichment, or consumer services sector Understanding of parent decision-making psychology and the Singapore education landscape Why Join Us? Lead high-impact campaigns that drive enrolment and business growth Work with a collaborative team of marketers, creatives, and analysts Competitive remuneration and performance-based incentives Opportunities for professional development and career growth Salary range: $4000-$4800

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Responsibilities

The Senior Marketing Executive will develop and implement integrated marketing plans to drive enrolment and revenue while managing budgets and campaign performance. They will also lead cross-functional teams and utilize data-driven insights to optimize marketing funnels and campaign effectiveness.