ABOUT YOU:

We’re looking for a commercially-driven, strategic marketer with a broad knowledge of the marketing function.

You’re a great fit if you are:

• A proactive individual who can manage/drive forward a roadmap of activity to improve performance/unlock new capabilities/opportunities.
• Highly organised with the ability to manage a variety of projects simultaneously, whilst prioritising your workload.
• Creative and love coming up with new ideas but know the importance of data to design propositions that are entrenched in customer insights and drive commercial value.
• Experienced in managing projects, stakeholders, agencies and campaigns from conception through to performance analysis.
• Excellent at communicating with strong analytical skills and the ability to effectively meet business needs.
• Curious with a passion for experimentation and have prior experience with A/B testing to improve performance.
• A strong presenter, able to review marketing performance and suggest clear and impactful ways to improve.

ABOUT THE ROLE

As a Senior Marketing Executive, you’ll be a core member of the Marketing Propositions Team, where you will develop compelling propositions that drive commercial success. You’ll be instrumental in attracting and retaining Which? members, directly increasing subscriptions, engagement, and affiliate income.

KEY RESPONSIBILITIES INCLUDE:

• Own the full lifecycle of offers for our newsletter audience. You will deliver the promotions roadmap and lead new offer ideation, experimentation, and execution to maximise conversions to paid membership and drive partnership/affiliate income
• Work with the Senior Marketing Manager to deliver our Tiered Subscription Model Offer roadmap, attracting new Which? customers via ATL and BTL campaigns
• Work with Marketing and Digital teams to unlock capabilities from new tech platforms, including the relaunch and ongoing management of the online gifting proposition.
• Work with Switch & Compare teams to ensure services are promoted contextually to support hitting affiliate revenue targets.
• Support on key projects such as reducing member churn, optimising owned channels to drive upsells and testing new member propositions

THE INTERVIEW PROCESS FOR THIS ROLE INVOLVES:-

• First round: 30 mins screening phone call

• Second round: 1 hour 15 minutes. This will include a task for you to present back (you will be sent 3 days prior to your interview).

  We also have these benefits for you to consider:

• 35 hour working week

• Generous 28 days holiday a year plus Bank Holidays & Option to buy additional days
• Excellent pension scheme – when you pay in 3%, Which? pays in 6% (rising to 11% after one year of service.)
• Discount site Pluxee which offers large %% off every day shopping and holidays
• Annual Award (depending on employee and company performance)
• Healthcare insurance & Private medical insurance and opportunity to participate in Vitality rewards programme (at 6 months)
• A discretionary death in service benefit provision equivalent to six times your annual salary
• Free access to Which? member content and free access to Which? money & legal helplines
• Free wills for all Which? employees, plus, partners of employees can make their will at cost price.
• Work from (almost) anywhere” for 4 weeks of the year policy

Please note you must meet the essential criteria listed within the Role Profile, to have your application reviewed and we reserve the right to withdraw this advert at any given time due to the number of applications received.

• Role Profile - Senior Marketing Exec (Propositions) .pd