Senior Marketing Executive (Renewable Contract) at Hong Kong Trade Development Council

Hong Kong Island, Hong Kong, China -

Full Time

Start Date

Immediate

Expiry Date

23 Jul, 26

Salary

0.0

Posted On

24 Apr, 26

Experience

2 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, CRM, Digital Marketing, Campaign Management, Event Marketing, Market Research, Data Analysis, Copywriting, Social Media Content, Microsoft Office, Excel, Communication, Interpersonal Skills, Organizational Skills, Multitasking

Industry

International Trade and Development

Description

The Hong Kong Trade Development Council (HKTDC), the statutory organisation promoting Hong Kong’s external trade, seeks dynamic, high-caliber and experienced professionals to join our Exhibitions and Digital Business Department. To strengthen Hong Kong's role as Asia's international business platform, we organise more than 30 world-class international trade fairs in Hong Kong each year. These fairs, which cover various industries and sectors, create opportunities for companies to promote their products or services to buyers from all over the world. Responsibilities: * Support the Marketing Manager in executing buyer retention campaigns, promoting HKTDC’s B2B sourcing platform at trade fairs and related events. * Managing VIP buyer engagement and maintain a VIP buyer pool from daily enquiries; identify quality buyers for upcoming trade fairs. * Provide tailored sourcing support and supplier recommendations to VIP buyers; build loyalty through proactive engagement. * Assist in planning and executing retention campaigns to boost buyer activity and platform engagement. * Create marketing materials (e.g. emails/EDMs, leaflets, social media content) to engage buyers and drive sourcing and fair participation. * Analyse campaign performance and prepare regular reports. * Support trade fair logistics, on-site setup, and promotion of the sourcing platform. * Train and manage promoters to deliver effective on-site services. * Assist with buyer behaviour surveys, including design, promotion, analysis, and reporting. * Handle administrative tasks such as issuing POs, processing payments, and responding to enquiries. Requirements: * University graduate, preferably in Marketing, e-Commerce or related disciplines. * 3 years’ experience in B2B marketing; CRM experience in online marketplaces preferred. * Strong organisational and multitasking skills. * Excellent written and spoken English and Chinese; fluent in Putonghua. * Proficient in Microsoft Office, especially Excel. * Strong communication and interpersonal skills. * Proactive, self-motivated, and detail-oriented. Remuneration and Benefits: The successful candidate will be appointed on a fixed-term contract basis, renewable subject to operational needs. Salary will be commensurate with qualifications and experience. Application Procedure: Interested candidates are invited to complete the application form on our website. Those who do not hear from us within EIGHT WEEKS after the closing date may assume their applications unsuccessful. All information provided by applicants will be treated in strict confidence and used only for recruitment purposes. Applicants may be considered for other suitable positions within the Council. Their personal data will be destroyed six months after the selection is finalised.

Responsibilities

The role involves supporting buyer retention campaigns, managing VIP buyer engagement, and promoting B2B sourcing platforms at trade fairs. Additionally, the executive will create marketing materials, analyze campaign performance, and oversee on-site logistics and promoter management.