Consumer Insight & Market Research

• Lead all consumer research across NPD, EPD and future innovation projects.
• Manage the consumer research budget, forecasting and agency partnerships.
• Design and deliver qualitative and quantitative research programmes, ensuring methodologies are fit for purpose and findings are actionable.
• Bring together multiple sources of insight, including consumer research, retailer data, social listening and market trends, to identify opportunities and guide decision making.

Innovation & Go-to-Market

• Represent the consumer perspective throughout the innovation and renovation process.
• Contribute to key cross-functional forums including Gate Reviews, NPD meetings and Creative Reviews.
• Develop compelling product propositions and consumer-led recommendations to support successful launches.
• Ensure insight is effectively translated into product, packaging and communication decisions, delivering strong in-store and online execution.

Process Improvement & Team Leadership

• Continuously improve how consumer insight is embedded across the business.
• Identify and implement new research approaches, platforms and tools, including emerging AI-enabled solutions.
• Own and evolve key insight processes, including the Packaging & Design Checklist.
• Line manage one direct report, with the opportunity to help shape and grow the function over time.