Senior Marketing Lead - Experiences & Services at Airbnb

, , United States -

Full Time

Start Date

Immediate

Expiry Date

27 Jan, 26

Salary

245000.0

Posted On

29 Oct, 25

Experience

10 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Marketing, Brand Strategy, Creative Briefs, Consumer Journey, Data Analytics, Performance Marketing, Visual Identity, Storytelling, Collaboration, Attention to Detail, Product Marketing, Design, Communication, Leadership, Execution, Strategy

Industry

Software Development

Description

Airbnb was born in 2007 when two hosts welcomed three guests to their San Francisco home, and has since grown to over 5 million hosts who have welcomed over 2 billion guest arrivals in almost every country across the globe. Every day, hosts offer unique stays and experiences that make it possible for guests to connect with communities in a more authentic way. The Community You Will Join: The Senior Marketing Lead works with cross functional teams to deliver strategic go to market plans that yield best in class marketing and communications results. Utilizing a natural talent for narrative building you’ll stitch together a plan by obsessing the consumer and the product. The Difference You Will Make: A builder of ideas, teams, goals and momentum you’ll shape the future with a strong belief in the power of design and creativity. Building strategy, briefs and communications for our biggest moments. The ideal candidate believes that brand and product are synonyms and have extensive experience working with brand strategy, product, design, creative and engineering. They embrace ambiguity and enjoy the challenge of bringing shape and rigor to early ideas and can see it through to execution. They approach developing presentations and briefs as a craft through simple storytelling, keen design sensibility and obsessive attention to detail. This is an opportunity to join a high-functioning team at a critical moment for Airbnb and the future of travel. A Typical Day: Develop integrated marketing plans, partnering with the business, product marketing, brand marketing, performance marketing, host community and comms teams to introduce new products to our audiences. Operate as a cross-functional leader and individual contributor. Develop creative briefs across a range of marketing needs including product naming, launch assets, landing pages, social content and more. Partner with creative leadership to drive development of our communications, including but not limited to: visual identity, naming, event marketing, social assets, landing pages, emails, in-product marketing, press assets and more. Lead the definition of the end-to-end consumer journey, partnering with other marketers, product and design. Lead highly visible workstreams and develop executive-level presentations on a regular basis. Must be proficient in Keynote and Figma. Monitor and optimize marketing performance based on key metrics and leading performance indicators Your Expertise: 12+ years of relevant work experience at a start-up, agency or client-side marketing, with preference in the consumer tech space of travel, design, or lifestyle. Approaches developing presentations and briefs as a craft through concise and compelling written and verbal communication, a keen visual sense and attention to detail. Strong understanding of and experience working closely with product, creative, design, and performance marketing functions. Comfort leading and collaborating with both creative and technical teams and has the ability to flex between analytical, technical and creative skill sets. Ability to discern what good creative, design, content and marketing looks like and articulate why. A passion for data, analytics, campaign performance and a desire to improve campaign output using metrics Embraces working within tight deadlines, adjusting to changes in priorities, and driving alignment across multiple stakeholders and cross-functional partners. Your Location: We are open to candidates in multiple locations, but we ask that you are able to work Pacific Time Zone work hours as needed. This position is US - Remote Eligible. The role may include occasional work at an Airbnb office or attendance at offsites, as agreed to with your manager. While the position is Remote Eligible, you must live in a state where Airbnb, Inc. has a registered entity. Click here for the up-to-date list of excluded states. This list is continuously evolving, so please check back with us if the state you live in is on the exclusion list. If your position is employed by another Airbnb entity, your recruiter will inform you what states you are eligible to work from. Our Commitment To Inclusion & Belonging: Airbnb is committed to working with the broadest talent pool possible. We believe diverse ideas foster innovation and engagement, and allow us to attract creatively-led people, and to develop the best products, services and solutions. All qualified individuals are encouraged to apply. We strive to also provide a disability inclusive application and interview process. If you are a candidate with a disability and require reasonable accommodation in order to submit an application, please contact us at: reasonableaccommodations@airbnb.com. Please include your full name, the role you’re applying for and the accommodation necessary to assist you with the recruiting process. We ask that you only reach out to us if you are a candidate whose disability prevents you from being able to complete our online application. How We'll Take Care of You: Our job titles may span more than one career level. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs and market demands. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, benefits, and Employee Travel Credits. Pay Range $196,000—$245,000 USD

Responsibilities

Develop integrated marketing plans and creative briefs across a range of marketing needs. Lead the definition of the end-to-end consumer journey and monitor marketing performance based on key metrics.