Senior Marketing Lead for Mitie Projects Division

at  Mitie

HERE’S WHAT YOU’LL DO:

Collaborate and Partner: Work closely with Mitie Projects leadership and sales teams to develop a trusted partnership between marketing and the business.
Strategic Planning: Create a marketing strategy and plan that drives brand awareness and lead generation for Mitie Projects. We’re the market-leading principal contractor in the UK, specialising in decarbonisation and transforming the built environment.
Insight-Driven Campaigns: Leverage customer, market, and competitor insights to build impactful strategies and campaigns.
Compelling Communication: Develop a comprehensive portfolio of marketing materials that effectively communicates Mitie Projects’ value proposition, capabilities, and unique selling points.
Multi-Channel Lead Generation: Collaborate with agencies and marketing colleagues to deliver multi-channel lead generation campaigns. Think email marketing, digital outreach, social media, and events—all aimed at driving new business opportunities for the Projects division.
Performance Monitoring: Continuously monitor and analyse marketing performance. Adapt your approach based on measured results, market trends, and competitor activities.
Business Alignment: Ensure Projects marketing and business objectives are met. Regularly communicate with the Projects Executive Committee and Marketing Senior Leadership Team.
Budget Management: Develop and manage the division’s marketing budget. Use data-driven insights to optimise resources and boost ROI.
Thought Leadership: Offer expertise on marketing and industry trends relevant to the Projects division. Be a resource and advocate for best practices across the company.
Our ideal candidate will be a key player contributing to the company’s growth, you’ll embody professionalism, clear thinking, and a positive attitude under pressure.