Company Summary
EchoStar is reimagining the future of connectivity. Our business reach spans satellite television service, live-streaming and on-demand programming, smart home installation services, mobile plans and products.
Today, our brands include Boost Mobile, DISH TV, Gen Mobile, Hughes and Sling TV.
Department Summary
Our marketing and advertising teams bring a unique blend of skills to tell the DISH and Sling story. Whether coordinating high-level messaging for the C-suite, interacting with journalists to drive breaking news or launching a campaign around our latest innovation, our team lends their voice to the future of communication.

EDUCATION AND EXPERIENCE:

• Bachelor’s in Marketing, Communications, Business and Enterprise Management or related field
• Marketing Generalist with at least 5+ years of experience across full-funnel marketing: brand, digital, direct response, and partner marketing

SKILLS AND QUALIFICATIONS:

• Ability to think strategically about both customer and market information; comfortable analyzing marketing data to see the big picture
• Ability to influence and collaborate across various functional groups, including sales, Marketing partners (Digital, Insights, Analytics, Brand, PMO, Finance, etc), and creative agencies
• Strong interpersonal skills that encourage team collaboration and promote enthusiasm; build trust with external and cross-functional partners
• Must be results-oriented and have an understanding of metrics and data, as well as the ability to make recommendations to leadership based on key information alongside Finance and Marketing Analytics teams
• Effective communication skills and comfortable presenting to leadership
• Thrive in a fast-paced and ever-changing environment with a high capacity to multitask and handle tight deadlines
• Problem solver, process and detail-oriented
  Visa sponsorship is not available for this role

KEY RESPONSIBILITIES:

• Executing against annual Video Services Go-To-Market Calendar, inclusive of all campaigns, offers, tests, initiatives and tactic coordination from top-of-funnel to bottom-funnel
• Leading Go-To-Market tactical campaigns & initiatives based on DISH/Sling Marketing 3-year Strategies, Content Pillars, new product launches and offers
• Working cross-functionally with Marketing partners to launch campaigns, initiatives and offers with strategies and objectives and goals defined
• Writing Business and/or Initiative Briefs, inclusive of background, financial analysis, launch plans, cross-functional team coordination, key meetings/approvals, performance reporting, and archiving/postmortems
• Maintaining toolkits and fact sheets for ongoing initiatives including gathering results post-campaign
• Providing feedback to creative agencies with minimal oversight from senior leadership
• Partnering with GTM leadership on coordination of annual Marketing Offer strategy (cross-tactic; cross sales channels), inclusive of core pricing, technology launches, free/GWP, gift cards, partner co-marketing, competitive response, faux offers and more
• Partnering with GTM leadership to develop strategy, implement and execute marketing cross-sell campaigns, including Wireless, Internet and other cross-portfolio opportunities
• Coordinating resources required for executing with excellence - including Business Brief, Business Rules, Disclaimers/Requirements, Marketing Guidelines, Marketing Fact Sheets, Review/Approval Processes
• Coordinating campaign-level performance share-out across teams, channels and tactics, including KPI’s, message tests, offer testing and image testing
  Skills, Experience and Requirements