KNOWLEDGE

• Strategic thinking and planning
• Creativity and innovation in campaign execution
• Strong organisational skills and attention to detail
• Adaptability and resilience in a fast-paced environment
• Collaborative mindset with a team-oriented approach

QUALIFICATIONS

• Proven experience in marketing within a role focusing on mass affluent and high-net-worth audiences.
• Strong expertise in developing and executing multi-channel marketing campaigns.
• Experience working with external agencies to deliver high-quality marketing initiatives.
• Ability to work with data insights teams to refine marketing plans.
• Excellent communication and interpersonal skills, with the ability to influence and collaborate effectively.
• Proficiency in digital marketing tools and platforms.
• Strong project management skills with the ability to manage multiple initiatives simultaneously.

DESIRABLE QUALIFICATIONS

• Marketing qualification, such as those from the Chartered Institute of Marketing (CIM).
• Experience in event marketing and coordination.
• Familiarity with regulatory considerations in financial services marketing.

SKILLS/OTHER RELEVANT INFORMATION

• Reports to Head of Corporate Communications
• Occasional travel to the Edinburgh office may be required
• The successful candidate will be a team player, self-motivated, adaptable, and resilient
• The candidate will need to understand and subscribe to 7IM’s mission and tenets, particularly the Code of Conduct

PURPOSE

The Senior Marketing Manager will be responsible for leading the development, planning, and execution of targeted marketing campaigns and other marketing initiatives to engage the clients of our LYNC Wealth Management business. This role requires close collaboration with senior stakeholders across LYNC Wealth Management, the wider marketing team, and external agencies to drive strategic marketing efforts, enhance brand visibility, support prospect conversion, and maintain engagement with existing clients.
A key part of the role will also be ensuring that any wealth management firms joining LYNC Wealth Management feel fully supported as they transition to the brand, with appropriate marketing materials, messaging, and onboarding communications aligned to our standards and values.