This position is a hybrid role requiring employees to work from our headquarters location in Seattle, WA every Tuesday and Wednesday, and remote all other days.
Redfin is revolutionizing the $75 billion real estate industry. We use data, beautiful software, and innovative design to put customers first at every step in the home-buying and selling process. Get ready to dive headfirst into our award-winning website and mobile apps, solving complex business problems in a highly visible, customer-centric way. If you value doing great work in a collaborative environment, join our team!
Redfin’s Growth Marketing team is looking for an entrepreneurial, analytical, creative and results-oriented senior marketing manager to own and drive profitable growth across our mobile app funnel by leveraging paid advertising —from user acquisition and installs through in-app engagement and conversion to agent contact. This role is central to accelerating our app’s impact as a primary lead channel for our real estate business.

• App Growth Strategy: Develop and execute performance marketing and advertising strategies that increase high-quality app downloads across iOS and Android platforms.
• Full-Funnel Optimization: Own the complete app user journey—from install to contact with an agent—optimizing for lead generation, conversion, and ROI.
• Paid Media Management: Manage and scale app campaigns across paid channels (Apple Search Ads, Google App Campaigns, Meta, etc.) with a focus on efficiency and profitability.
• Analytics & Attribution: Partner with data and product teams to build accurate attribution models, measure campaign performance, and identify growth levers.
• A/B Testing & Experimentation: Continuously test creative, messaging, targeting, and offers to improve key KPIs (CPI, CPA, ROAS, agent contact rate).
• Cross-Functional Collaboration: Work closely with real estate operations, sales, and product to align app marketing efforts with lead quality goals and market demand.