ABOUT US

Micco Companies
Micco Consumer Services is the home of some of Atlantic Canada’s most iconic and exciting brands. We proudly operate Harvest Beverage Group, which includes Harvest, Rockhead, and Westside—three of the region’s leading specialty liquor stores—as well as beloved restaurant brands like Jam’s Burgers & Shakes and the legendary Chickenburger, plus premium automotive care at Jack’s Car Spa.
As part of the Micco Companies family, we are rooted in Halifax, Nova Scotia, and built on a foundation of entrepreneurship, creativity, and community. With over 350 employees across multiple sectors, we believe in delivering exceptional customer experiences, supporting our people, and continuously raising the bar in everything we do.

POSITION OVERVIEW

We’re looking for a Senior Marketing Manager – Beverage & Alcohol to lead the marketing strategy for our beverage operations at Harvest Beverage Group. This isn’t just another marketing role—it’s your chance to shape the voice of some of Halifax’s most exciting liquor destinations, create bold campaigns, and build trade programs that strengthen our industry presence.
This role blends consumer and trade marketing—you’ll be crafting retail promotions that bring customers through the doors and developing trade strategies that make licensees, distributors, and partners take notice. You’ll lead everything from content creation and digital campaigns to trade promotions and event activations—all while leading and mentoring a talented creative team of marketers and working with an entrepreneurial group that values fresh ideas.

SKILLS & QUALIFICATIONS

• A positive, can-do attitude and passion for building guest-focused brands.
• Expertise in Beverage/Alcohol marketing, digital content, and analytics.
• Attention to detail and strong organizational skills in a fast-paced environment.
• A continuous improvement mindset—always seeking smarter, more creative ways to connect with customers.
• Comfortable in an entrepreneurial environment where agility and innovation matter.
• Leadership experience – you know how to coach, inspire, and empower a marketing team.
• Digital marketing know-how, data-driven decision-making, and creative flair.
• Proficiency with digital tools (e.g., Google Analytics, Meta Business Suite, Canva).

EXPERIENCE

• Minimum 5 years in marketing, including at least 2 years trade or wholesale marketing role.
• Beverage alcohol or CPG experience is preferred.

EDUCATION

• Degree or diploma in Marketing, Business, or related field (or equivalent experience).

Retail & Consumer Marketing

• Create and implement marketing strategies to drive traffic, engagement, and sales.
• Develop standout content for social media, email campaigns, digital signage, and seasonal promotions.

Trade & Wholesale Marketing

• Build trade marketing plans that support licensee and distributor relationships.
• Design sales collateral, promotional materials, and industry-facing communications that leave an impression.
• Lead the charge on tastings, trade shows, and events that showcase our brands.

General

• Lead and mentor a creative team of marketers to deliver compelling, on-brand campaigns and content.
• Dive into data—analyze campaign performance, measure ROI, and adjust for maximum impact.
• Stay ahead of trends with market research and competitive analysis.
• Keep everything organized: seasonal calendars, compliance with beverage alcohol regulations, and campaign timelines.