POSITION SUMMARY

The Senior Marketing Communications & Strategy Manager plays a critical role in shaping and executing Busey’s integrated marketing efforts. This strategic, hands-on position leads the development and implementation of multi-channel campaigns, oversees brand messaging and communications, and drives marketing initiatives aligned with the organization’s business goals. This role requires a versatile leader who can balance high-level strategy with day-to-day execution, collaborate cross-functionally, and ensure marketing programs are consistently delivered with clarity, creativity, and impact.

KNOWLEDGE OF:

• CRM, CMS, marketing automation, and analytics tools (e.g., Salesforce, Adobe Creative Suite, Google Analytics, HubSpot, etc.).
• Financial Services Industry

EDUCATION AND TRAINING:

• Bachelor’s degree in Marketing, Communications, Business, or related field required. Master’s degree preferred.
• 10+ years of progressive experience in marketing communications, brand strategy, or integrated marketing.
• Experience within the financial services industry preferred.