Senior Marketing Manager at CBD

Dubai, Dubai, United Arab Emirates -

Full Time

Start Date

Immediate

Expiry Date

23 Mar, 26

Salary

0.0

Posted On

23 Dec, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Strategic Marketing Leadership, Integrated Digital-First Campaign Management, Digital Marketing, Performance Measurement, Brand Development, Agency Management, Budget Management, Stakeholder Engagement, Lead Generation, ROI Optimization, SEO, SEM, Social Media, Analytics, Campaign Management, Creative Development

Industry

Banking

Description

JOB CONTEXT The banking and financial services sector in the country is becoming much more competitive and other Banks are coming forward aggressively with innovative and sophisticated products and services to satisfy the varied needs of the customers. This presents a major challenge in terms of developing the position of the Retail Bank in the marketplace. The role is part of a broader marketing and communications structure that includes internal communications, employer branding, and digital engagement. It often collaborates with external agencies like and internal stakeholders across HR, product, and executive leadership. 1. Strategic Marketing Leadership Communications to monitor and interpret emerging market and industry trends, ensuring annual marketing strategies are not only aligned with corporate goals but also responsive to changing market dynamics. Refine positioning and messaging to enhance competitive advantage using current market intelligence. Translate business objectives and market insights into actionable, data-driven campaign plans. Proactively track competitors and customer needs, providing strategic recommendations for annual planning. 2. Integrated Digital-First Campaign Management Lead end-to-end campaign development, from ideation to execution, across traditional, digital, and social channels. Ensure campaigns are data-driven with clear objectives, KPIs, and measurement frameworks. Oversee creative development, ensuring adherence to brand guidelines and tone of voice. Manage marketing calendars and coordinate cross-functional execution. 3. Digital Marketing & Performance Drive digital-first marketing approaches, leveraging SEO, SEM, social media, and programmatic advertising. Collaborate with the digital team to optimize websites, landing pages, and digital assets for engagement and conversion. Use analytics to track campaign ROI, CAC, and conversion rates, making real-time optimizations. 4. Analytics, Measurement & ROI Tracking Develop and implement performance measurement frameworks to track marketing KPIs, including: Lead generation and conversion rates. Media impressions and share of voice. Post-activation engagement such as click-through rates, event attendance, and content interactions. Monitor ROI across all marketing channels and optimize spend for maximum return. 5. Brand & Content Development Oversee production of marketing collateral, videos, and promotional materials. Ensure brand consistency across all customer touchpoints. 6. Agency Management Oversee relationships with creative, media, and digital agencies, ensuring quality and cost-efficiency. Drive collaboration across departments (sales, product, customer service) to ensure marketing supports business needs 7. Budget Management Develop and manage the marketing budget, ensuring efficient allocation of resources. Track spend against ROI and reallocate funds to maximize impact. 8. Stakeholder Engagement Present marketing strategies, campaign results, and insights to leadership. Partner with sales and product teams to align go-to-market strategies. Requirements 6-8+ years of progressive marketing experience, with at least 5 years in a managerial role. Proven success in developing, executing, and measuring integrated marketing campaigns. Strong track record in digital marketing, lead generation, and ROI optimization. Experience managing big budgets and agency relationships

Responsibilities

The Senior Marketing Manager will lead the development and execution of integrated marketing campaigns, ensuring alignment with corporate goals and responsiveness to market dynamics. This role also involves managing relationships with external agencies and overseeing the marketing budget.