HEY YOU!

We are immediately seeking a Senior Marketing Manager CRM (m/f/d) to join our team at our location in the heart of Munich , either full-time or part-time . Do you want to not only implement customer loyalty strategies, but also take full responsibility for them from start to finish? Do you love transforming customer data into a real strategy and seeing success reflected in the numbers? Are you eager to build a brand into a true love brand, step by step? Then you've come to the right place!

We are Kartenliebe – a growing e-commerce company with around 40 employees, specializing in customizable stationery. As a wholly owned subsidiary of MYPOSTER, we combine emotional design with digital expertise – from AI-powered personalization in our configurator to automated production. We design our processes ourselves, thoughtfully and with meticulous attention to detail. We combine structured quality with the spirit of a start-up: short communication channels, plenty of creative freedom, and a team that works together.

YOUR TASKS – THIS IS WHAT YOU ARE PASSIONATE ABOUT

• You are responsible for our CRM and lifecycle strategy for Kartenliebe, from new customer activation and retention to reactivation, and you determine what we really focus on each year.
• You build and control our automation workflows (welcome emails, transactional emails, abandoned carts, event-driven emails, reactivation) and get more out of each workflow with clear tests.
• You will further develop our loyalty and referral program and bring new channels like WhatsApp from initial testing into regular operation.
• You will delve deep into our customer data, build segmentations and customer value models, and make repeat rate, customer value, and reactivation rate your key performance indicators.
• You work very closely with product, marketing, design and tech, and together with our CRM managers you are the technical center for everything related to customer loyalty.
• You share your knowledge within the team, strengthen our CRM team professionally, and find clever ways to make processes faster and smarter using new AI tools.

WHAT YOU BRING

• You have at least 4 years of experience in CRM, ideally in the e-commerce environment.
• You are an expert in email marketing tools like Braze and know all about cross-channel customer retention, from email and print to loyalty programs and WhatsApp.
• You love data, you build segmentations and reports yourself, and you derive clear decisions from them instead of relying on gut feeling.
• You have a fantastic feel for customer needs, translate that into creative ideas, and manage to implement them.
• You are a true team player, you clearly say what you think, share your knowledge and push each other with your colleagues.
• You enjoy trying out new AI tools and finding clever ways to make processes faster and smarter.
• You have very good German skills (at least C1 level)

WHY START WITH US?

Your role, your impact

• You will take over complete customer retention for Kartenliebe and shape how thousands of customers experience our brand.
• You decide which measures we test, and you see the effect in weeks instead of quarterly plans.
• You have the freedom of a 40-person team while simultaneously benefiting from the substance of a profitable, owner-managed group without investors behind you.

What you can expect from us

• No ego shows, no downtime: With us, what counts are those who think along, take initiative, and help shape the future.
• Development that suits you: Quarterly goals, feedback sessions & further training without a budget cap - with room for personal initiative and development in everyday life.
• AI as a tool: You work with the latest tools and automate what you can.
• Five days of in-person attendance for strong team spirit: Working on-site with flexibility through home office exceptions and 10 FLEX DAYS
• Family-friendly and self-determined working style: Trust-based working hours and flextime for a work arrangement that fits your everyday life
• Stay healthy and mobile: EGYM Wellpass, Jobrad or MINI leasing - the choice is yours.
• Team events with character: At summer parties, pub quizzes, barbecues, and more, we celebrate successes and our togetherness.