As a Senior Marketing Manager – Customer Lifecycle Management, you will lead the development, execution, and continuous optimisation of cross-channel marketing programmes that support Barclays’ Customer Lifecycle Management (CLM) strategy. This role is responsible for delivering high-impact, data-driven campaigns across digital and offline channels, with a focus on engagement, cross-sell, retention, and needs-based communications.
You will bring deep expertise in CLM, strong leadership in media and agency management, and a proven ability to drive agile, iterative improvements to marketing performance - leveraging advanced mar-tech and data platforms to deliver measurable outcomes.
A key part of this role is driving the adoption and strategic integration of Barclays’ Customer Data Platform (CDP). You will harness the CDP to enable hyper-personalised, real-time engagement at scale, including the use of GenAI content creation tools to unlock greater personalisation. You will also play a leading role in transitioning BUK Marketing from campaign-based communications to omni-channel, journey-based programmes, working closely with data planners and analysts to deliver advanced decisioning frameworks and insight-led, continually optimised customer journeys.

To be successful as a Senior Marketing Manager - Customer Lifecycle Management, you should have experience with

• Proven experience in planning, developing and executing world-class, data-driven communication programmes across multiple channels, touchpoints, and customer segments.
• Deep specialism in Customer Lifecycle Management, with a track record of driving measurable uplifts in customer lifetime value, product holding depth, spend engagement, and digital adoption.
• Hands-on experience working with Customer Data Platforms (CDPs) and decisioning platforms, including journey orchestration and signal-based targeting.
• High level of data literacy and experience collaborating with data planners to design and optimise customer journeys.
• Experience in developing and executing marketing strategies across media, direct, and owned channels—including in-app marketing.
• Capability in performance optimisation through continuous refinement of communication programmes.

Some other highly valued skills may include

• Experience working within regulated or service-based industries such as banking, utilities, or telecommunications.
• Knowledge of Generative AI technologies to enhance marketing performance and media strategies.
• Good understanding of regulatory frameworks and compliance in marketing and customer communications.
• A well-established track record in optimising performance across paid media channels with proven commercial results.
• Experience operating within an agile marketing model, using sprint-based planning, test-and-learn cycles, and continuous optimisation to improve campaign effectiveness.

You may be assessed on key critical skills relevant to success in the role, including risk and controls, change and transformation, business acumen, strategic thinking, and digital and technology, alongside job-specific technical capabilities.
This role can be based in London (1CP) or Northampton.

ACCOUNTABILITIES

• Development and implementation of marketing strategies and delivery that aligns with the banks business objectives and are informed by market research, customer needs and competitive landscape.
• Collaboration with product development, sales, and other departments to align marketing efforts with overall business objectives, to achieve specific, well defined outcomes, as needed.
• Development of compelling and targeted content for various marketing channels, including print, media and related collateral, if needed.
• Analysis of data to make informed decisions and optimize marketing strategies, use of data analytics tools to measure and report on the performance of marketing campaigns.
• Management of the marketing budget, allocating resources to maximise ROI.
• Defines marketing vision, sets goals, clarifies objectives and works across organisations to achieve specific, well defined outcomes.

To develop and implement marketing strategies to promote brand, products, and services across various markets