JOB DESCRIPTION

The Senior Marketing Manager will be responsible for strategic planning and execution of marketing initiatives that drive awareness, consideration, and sales of BMO ETFs (exchange traded funds) and other investment products to direct investors.

• 25% Strategic planning
• 60% Campaign & project management
• 15% Reporting & insights

QUALIFICATIONS:

• Typically between 5 - 8 years of relevant experience and post-secondary degree in related field of study.
• Interpersonal skills and ability to develop strong relationships at every level of the organization.
• Strong written and oral presentation skills and presence.
• Strong technical ability with PowerPoint, Excel and Word.
• Results-oriented marketer with the ability to garner insights and execute flawless marketing campaigns grounded in customer insights.
• Comfortable with being uncomfortable and can effectively manage ambiguity, creating structure and defining opportunities.
• Minimum of undergraduate degree in marketing, business, commerce, or a related discipline

• 25% Strategic planning
• 60% Campaign & project management
• 15% Reporting & insight