Senior Marketing Manager at Flywire

Austin, Texas, United States -

Full Time

Start Date

Immediate

Expiry Date

16 Jan, 26

Salary

132000.0

Posted On

18 Oct, 25

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

B2B Marketing, Demand Generation, Campaign Management, SEO, Google Ads, Marketing Technology, Data Analysis, Project Management, AI Applications, Content Creation, Collaboration, Multi-Channel Campaigns, Lead Generation, Pipeline Growth, Creativity, Operational Discipline

Industry

Software Development

Description

Company Description Are you ready to trade your job for a journey? Become a FlyMate! Passion, excitement & global collaboration are all core to what it means to be a FlyMate. At Flywire, we’re on a mission to deliver the world’s most important and complex payments. We use our Flywire Advantage - the combination of our next-gen payments platform, proprietary payment network and vertical specific software, to help our clients get paid, and help their customers pay with ease - no matter where they are in the world. What more do we need to truly be unstoppable? Perhaps, that is you! Who we are: Flywire is a global payments enablement and software company, founded more than a decade ago to solve high-stakes, high-value payments in higher education. We’ve since scaled into new regions and industry verticals and expanded our product offerings to deliver meaningful value to our clients around the world. Today we support more than 4,800 clients across the global education, healthcare, travel & B2B industries, with diverse payment methods across 240 countries & territories and more than 140 currencies. With over 1,200 global FlyMates, representing more than 40 nationalities, and in 12 offices world-wide, we’re looking for FlyMates to join the next stage of our journey as we continue to grow. Job Description The Opportunity You’ll be joining a high-impact, global marketing team that knows how to deliver results. We’ve built a proven demand generation program that consistently fuels Flywire’s growth — and now we’re ready to take it to the next level. We work at the intersection of creativity, data, AI, and automation — and we move fast. As a team, we collaborate closely, challenge each other, and celebrate wins together while keeping our focus on driving measurable results for the business. As part of Flywire’s B2B marketing team, the Senior Marketing Manager will own the strategy, execution, and performance of demand generation programs that fuel pipeline growth and support global go-to-market goals. This senior-level role is for an experienced marketer who can think strategically, turn plans into action, and take full ownership of results. You’ll step into a proven demand generation engine with the opportunity to make your mark by optimizing, innovating, and scaling it to the next level — this isn’t a start-from-scratch role. As our Senior Marketing Manager, you’ll partner closely with cross-functional teams to design and deliver high-impact campaigns that showcase the value of Flywire’s invoice-to-cash software to target audiences. Your ability to blend creativity, data, AI, and operational discipline will be key to generating measurable pipeline growth and reinforcing Flywire’s position as a market leader. What You’ll Be Doing Lead the strategy and roll up your sleeves on the execution of inbound and outbound demand generation programs—online and offline—including paid and organic media, SEO and GEO, and multi-channel campaigns that bring in a steady stream of qualified leads. Oversee and fine-tune high-performing inbound marketing channels, including SEO, to boost visibility, attract the right audiences, and turn interest into action. Keep a close eye on campaign results, using data to spot opportunities, improve conversion rates, and get the most out of every dollar spent. Manage and continually improve Google Ads campaigns to sharpen targeting, increase efficiency, and deliver better outcomes. Work with internal teams and trusted agencies/vendors to create content and messaging that speak directly to the needs of each audience and stage of the buyer journey. Bring a genuine curiosity for AI, testing and applying new tools to grow lead volume, improve quality, personalize outreach, and make campaigns run smarter. Collaborate with cross-functional teams to launch well-coordinated campaigns that make a measurable impact on Flywire’s growth. Qualifications What we're looking for 7+ years of B2B marketing experience, ideally in SaaS or technology, with a track record of leading successful demand generation programs Proven ability to grow pipeline through creative, multi-channel campaigns (both online and offline) Comfortable working with marketing technology like HubSpot, Marketo, Salesforce, and SEO tools Genuine interest in exploring and applying AI to marketing, and experience using it to improve content, personalization, targeting, and campaign results Skilled at navigating global organizations and collaborating across multiple teams, functions, and time zones Strong project management skills with experience guiding cross-functional initiatives from start to finish Data-driven mindset with a history of using insights to make smart marketing decisions and improve performance Open to candidates based in Boston, Austin, Denver, or Chicago Key Success Metrics Growth in marketing-generated revenue Improved campaign ROI and conversion rates across channels Demonstrated adoption and measurable impact of AI-driven lead generation tactics If you’re ready to combine creativity, data, AI, and operational excellence to tell the Flywire story and accelerate growth, we’d love to hear from you. Additional Information What We Offer: Competitive compensation, including Restricted Stock Units Employee Stock Purchase Plan (ESPP) Flying Start - Our immersive Global Induction Program Work with brilliant people that will keep you on your toes, learn more about their journeys by checking out #InsideFlywire on social media Dynamic & Global Team (we have been collaborating virtually for years!) Wellbeing Programs (Mental Health, Wellness) with Global FlyMates Be a meaningful part in our success - every FlyMate makes an impact Competitive time off including FlyBetter Days to volunteer in a cause you believe in and Digital Disconnect Days! Great Talent & Development Programs Submit today and get started! We are excited to get to know you! Throughout our process you can expect to meet with different FlyMates including the Hiring Manager, Peers on the team, the VP of the department, and a skills assessment. Your Talent Acquisition Partner will walk you through the steps and be your “go-to” person for any questions. The US base salary range for this full-time position is $114,000 - $132,000 plus restricted stock units and benefits. Our salary ranges are determined by role, position level, and location. The range displayed on this job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and several other factors, including job-related skills, experience, relevant education and training. Your Talent Acquisition Partner can share more about the specific salary range for your preferred location during the hiring process. Flywire is an equal opportunity employer. With over 30 nationalities across 12 different offices, and diversity and inclusion at the core of our people agenda, we believe our FlyMates are our greatest asset, and we’re excited to watch our unique culture evolve with each new hire. Flywire is an equal opportunity employer. #LI-Remote

Responsibilities

The Senior Marketing Manager will own the strategy, execution, and performance of demand generation programs that fuel pipeline growth and support global go-to-market goals. This role involves leading inbound and outbound marketing efforts and collaborating with cross-functional teams to deliver impactful campaigns.