Senior Marketing Manager - FMClarity at BlueRock

Melbourne, Victoria, Australia -

Full Time

Start Date

Immediate

Expiry Date

13 Aug, 26

Salary

0.0

Posted On

15 May, 26

Experience

5 year(s) or above

Remote Job

Yes

Telecommute

Yes

Sponsor Visa

Skills

Demand Generation, Performance Marketing, Conversion Rate Optimization, Marketing Analytics, Marketing Automation, Account Based Marketing, Product Marketing, Sales Enablement, Copywriting, Google Ads, Microsoft Ads, GA4, Google Tag Manager, CRM Management, SEO, Content Marketing

Industry

Financial Services

Description

About FMClarity FMClarity is an innovative B2B SaaS company on a mission to revolutionise facilities management. Their cloud-based CMMS platform unifies preventative maintenance, asset lifecycle management, work order management, compliance, and reporting — purpose-built for facilities-intensive organisations across Aged Care, Education, Multi-Site Retail & Leisure, and Disability Services. They're a lean, ambitious team with a clear growth agenda, strong product-market fit, and a culture built on testing, learning, and celebrating wins together. This is a business that's moving fast and they need a marketer who can keep up. The Opportunity Reporting directly to the CEO, you'll step into a newly elevated Senior Marketing Manager role with full ownership of the marketing function. This is a hands-on leadership role. You're both the strategist and the executor, which means you'll be setting the direction and rolling up your sleeves to bring it to life. You'll be responsible for driving 20 qualified MQLs per month, scaling paid lead volume by 25% YoY, and building the demand generation infrastructure that supports FMClarity's next phase of growth. There's a small team of contractors to manage, a meaningful budget to steward, and a direct line to the CEO to make things happen quickly. What You'll Be Doing Demand Generation: Building and executing multi-channel inbound campaigns across SEO, content marketing, LinkedIn, lead magnets, webinars, and events Performance Marketing: End-to-end ownership of paid acquisition via Google Ads (including Performance Max) and Microsoft Bing Ads, optimising for MQL volume and cost-per-lead CRO: Leading a structured programme of landing page development, A/B testing, and conversion optimisation across the website Marketing Analytics: Owning the full tech stack — GA4, Google Tag Manager, CRM (Freshsales/Clarify), Jotform — and ensuring data integrity across every channel Marketing Automation: Designing and maintaining segmented lead nurture sequences, MQL/SQL handoff logic, and BDM alert workflows ABM: Developing targeted account-based programmes in partnership with the BDM team, with a strong focus on LinkedIn for ICP decision-makers Product Marketing: Owning positioning, messaging, Pendo in-product campaigns, and product-led growth initiatives Sales Enablement: Equipping the sales team with pitch decks, one-pagers, competitive guides, and vertical-specific messaging Social Proof: Running the testimonial programme, managing G2 and Capterra profiles, and coordinating client case studies Strategy & Reporting: Delivering a monthly CEO-level dashboard and quarterly OKRs, and leading the annual GTM planning cycle Why This Role? Real ownership — this is not a role where you're executing someone else's strategy Direct CEO access — short feedback loops, fast decisions, no layers of approvals Competitive remuneration with performance-linked upside Flexibility — Melbourne-based with a hybrid working model A product worth marketing — strong NPS, real customer stories, and a platform that genuinely solves problems What You'll Bring 7+ years in marketing, with at least 3 years in a senior or lead capacity Proven B2B SaaS background — ideally in PropTech, FacilTech, ConstructionTech, or adjacent verticals Hands-on paid search experience across Google Ads and Microsoft Ads, including Performance Max Solid technical chops in GA4, Google Tag Manager, and conversion tracking architecture Experience with CRM and marketing automation (Freshsales or equivalent) Strong copywriting skills — you can write compelling B2B copy across formats without outsourcing your brain CRO experience: you know how to build a landing page that converts and how to brief a developer properly Proven ability to manage multiple concurrent workstreams in a lean, fast-moving environment Bonus points for: familiarity with the facilities management sector, experience with Pendo, ABM platform experience, or managing offshore/contractor-based creative teams. Full-time permanent role with a flexible, hybrid work arrangement (2 days in office). Ongoing professional development and training opportunities. Career growth in a fast-evolving tech startup. Collaborative and supportive team environment.

Responsibilities

The Senior Marketing Manager will own the full marketing function, focusing on driving qualified MQLs and scaling paid lead volume. Responsibilities include executing multi-channel inbound campaigns, managing the marketing tech stack, and developing ABM and product marketing strategies.